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Letter from the editors

xpanding on research done for our two-part
series on the evolving small and midsize
business sector that appeared in The Green
E Sheet's two January 2019 issues, the current
lead article explores how the Internet of Things (IoT) is
spurring evolution in the payments realm with a new
population of commerce-enabled machines that are
challenging entrenched notions about our industry. It
takes a deep dive into five core capabilities of the IoT
that help protect assets while facilitating fast, fraud-
proof, frictionless payments: connect, secure, manage,
analyze and build.

Delving into another area of technology vital to pay-
ments, one of our contributing writers suggested we
come up with new terminology for tokenization that
would make the concept easier to grasp. Retailers, for
example, coined "swipe fees," which was instantly un-
derstood and swiftly replaced "interchange" in crucial
conversations. Other industry experts share insights Let me make it easy for you to
on why it is critical that the retail experience, partic-
ularly at checkout, be fast and convenient; how ISOs reach your target audience with
and MLSs comprise the ideal channel to bridge the gap
between legacy terminals and smart POS systems for a personalized custom advertising
merchants; what MLSs should consider when deciding campaigns to meet your
whether to be an employee or independent contractor;
and what industry insiders thought about POS systems companies individual needs today.
when they began gaining traction in 2007.

We post several news stories per week on our home • Spotlight Innovators’ Web Pages
page, and selected excerpts from those are inside, in-
cluding reports on two tradeshows that took place in • Custom Videos
January, the National Retail Federation and Northeast (multiple level options available)
Acquirers Association; Target's expansion of NFC at
1,800 U.S. locations; Jason Oxman's resignation from • Targeted Email
the ETA to pursue another opportunity after seven Campaigns
years at the helm the need for merchants to become • Resource Guides
better informed about changes to chargeback resolu-
tion procedures; the merger of titans Fiserv and First (multiple options available)
Data; and a spike in buy online, pick up in-store fraud. • Print advertising
(multiple options available)
No issue would be complete without updates on indi-
vidual and company awards and milestones reached, • Online advertising
pertinent research, new and innovative partnerships,
acquisitions and appointments highlighted in Industry Bundle advertisng campaign discounts*
Update. And you'll find product and company profiles
here, too, as well as commentary on the payments in-
dustry intended to inform and inspire you. Danielle Thorpe

We always welcome feedback at greensheet@greensheet. AVP Media Partnerships
com. Tell us what your burning payments issues are
and where you could use a hand with professional 707-284-1686
development. And thank you to those who have been
sending press releases to press@greensheet.com. We are
always delighted to help spread the word for you. Your bottom line will thank you.

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