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CompanyProfile

End-to-end solutions MLS/ISO contact:

Matthew Ross
to help SMBs grow Director of Recruitment

mross@spoton.com
and scale 415-306-9488

potOn Transact LLC, doing business as SpotOn, customers based on their spending levels or purchasing
is a payments technology solutions provid- frequency. Targeted loyalty programs can drive engage-
er focused on small and midsize businesses ment and increase revenue.
S (SMBs). Co-founders Matthew and Zachary
Hyman had previously launched Central Payment in POS solutions
2005, a California-based ISO later acquired by TSYS. SpotOn's POS solutions are designed to help merchants
The brothers and co-founder Doron Friedman created grow and scale. Purpose-built for a range of business
SpotOn, an end-to-end platform that combines process- types and sizes, offerings include advanced analytics,
ing, business management and customer engagement in business management tools and digital receipt options.
an integrated subscription service.
Using SpotOn Restaurant, restaurateurs can offer online
ordering, takeout, delivery and order-ahead. The pur-
The SpotOn technology suite delivers a diversity of SMB pose-built solution includes a touchscreen POS, cash reg-
tools and capabilities. Participating merchants can man- ister, external card reader, barcode scanner and printer.
age payment processing, marketing campaigns, online
reviews, loyalty and customer analytics without leaving Multiple hardware options are available. SpotOn Register
the platform. Combining these critical assets enables busi- is a hardware and software combination that facilitates
ness owners to attract and retain customers while build- multiple business tasks at the POS, from accepting pay-
ing brand recognition, company representatives stated.
ments to collecting customer information at checkout.
These capabilities help improve efficiencies and customer
"At SpotOn, we view solutions and service through a small retention. SpotOn Poynt is an all-in-one solution that sup-
business lens, transacting with fellow entrepreneurs in ports all payment types and provides advanced market-
the same way that we would want business done," said ing and loyalty features. The solution's simple interface is
R.J. Horsley, president at SpotOn. "We provide support, easy to configure and use, the company stated.
training and month-to-month contracts with no termi-
nation fees. We believe if we provide the right products Online presence
and services, customers will stay with us forever." Pay-
ment processing is just one of many features in SpotOn's Noting that commerce is heading online, Horsley em-
solution portfolio, which is continually updated, Horsley phasized the need to help clients adapt to changing para-
noted. Following are examples of available products and digms, stating, "that's the philosophy behind SpotOn's
services. suite of online services." The SpotOn Website solution
enables SpotOn merchants to create professional websites
Customer engagement tools quickly. Business owners who don't have the time and
funds can create and manage mobile responsive, SEO-op-
Customer relationships are an innate advantage of SMBs timized sites, fully integrated with the SpotOn platform.
that larger businesses can't replicate, Horsley stated. Par-
ticipating SpotOn merchants can use an array of high- SpotOn Appointment scheduling software is flexibly
tech tools to build unique customer relationships. Among designed for a range of businesses. Individual operators
them are review management, digital marketing and and multilocation businesses can use the solution to set
loyalty software. With review management, SpotOn con- appointments and manage staff. When used in conjunc-
solidates online reviews, giving business owners a simple tion with SpotOn Website, the solution facilitates online
way to reply. Merchants can monitor and manage online appointment setting and reservations directly on a mer-
reviews on sites like Yelp, TripAdvisor, and Foursquare, chant's site. SpotOn also provides online ordering, an es-
using their dashboard's single access view. sential component of a business owner's online presence.

Merchants can use the digital marketing platform's The solution makes it easy for customers to place orders
built-in campaign generation tools to send targeted and via SpotOn Website. "The Digital Age is upon us," Horsley
time-sensitive messages quickly to their customers. This said. "We want to help our clients succeed today while
helps business owners stay top-of-mind with customers preparing them for the challenges they will face tomor-
through email campaigns, periodic updates and alerts. row."
With loyalty software, merchants can create incentives for

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