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CompanyProfile






                                                                                          MLS/ISO contact:
                                                                                            Oscar Espinosa
                                                                         Vice President, Sales and Marketing
                                                                                  oespinosa@jrposdepot.com
                                                                                     954-741-3433, ext. 101


                          Delivering POS fundamentals




                     ith an ambition to serve the financial trans-  we regularly challenge our customer service practices in
                     actions industry, Riad  Alakkam, founder    an effort to continually improve the services provided to
                     and chairman of JR's POS Depot, estab-      our customers."
        W lished the company in 2000. Alakkam has
        served the credit card industry since 1988 in various    Full range of products
        capacities, including programming, sales and operations   JR's  POS  Depot  offers  many  new  and  refurbished
        roles at Panasonic, Novatek and Unipay before launching   brand-name payment equipment options, all of which
        JR's POS Depot. "Riad Alakkam is a friend and great busi-  meet today's security standards. The list includes both
        ness partner with over 30 years in the electronic transac-  countertop and wireless terminals, along with ancillary
        tion industry," said Jamie Spoto, director of operations of   devices such as PIN pads and magnetic stripe card
        JR'S POS Depot. "Riad is a graduate of the University of   readers. Through a recent partnership, JR's POS Depot is
        Louisiana and has  years of experience  in management    now offering the PAX S90 BPRS Class A, Apriva-certified
        and computer programming."                               wireless terminal as a top-line option. "PAX and JR's
                                                                 exclusive relationship provides us the ability to encrypt,
        The company is headquartered in Coral Springs, Fla.,     download, file build, and deploy for less than most charge
        privately held, and operated by its shareholders and     for a wireless unit," the company stated when announcing
        officers. According to Alakkam, the goal at JR's POS Depot   the partnership with Apriva.
        is to "provide competitive pricing along with exceptional
        personalized service to our customers." Services offered   Fostering loyalty, growth
        include POS system design, as well as deployment,
        encryption, and repair services.                         Other recent additions to the company's equipment
                                                                 portfolio include the Castle MP200L and VEGA3000
        Dedicated to service                                     machines, along with support that includes secure key
                                                                 injection  and  encryption,  programming,  repairs,  and
        From warehousing equipment inventory, to providing       custom deployment. Lauding the partnership, Winston
        next-day replacement service, JR's POS Depot functions   Fong, Castle's CEO-North America, said, "JR's POS
        as a full-service transaction equipment and fulfillment   Depot's years of proven industry expertise, reliability,
        provider. The company ensures all equipment deployed     and personalized hardware support aligns with Castle's
        through its delivery channels follow Visa USA encryption   devotion to payment technology that promotes ingenuity
        and support organization standards, and its state-of-the-  and 21st century thinking."
        art repair facility has been point-to-point encryption
        certified by the PCI Security Standards Council and      JR's POS Depot also offers enhancements such as
        is fully authorized  to work on all current-model POS    multilane signature capture services and restaurant/retail
        equipment, the company noted.                            software solutions, as well as full-scale POS systems and
                                                                 support for larger merchants. In addition, the company is
        "We take pride in serving the electronic transaction     known for its terminal paper products, supplies and other
        industry,  while  providing  competitive  pricing  and   accessories used by merchants at the POS.
        expedient deployment services, and we are committed
        to  providing  complete  payment  solutions  and  strong   After mentioning a new warehouse infrastructure that
        support to our customers," Alakkam said.                 allows customers to order through JR's POS Depot's
                                                                 customer relationship management deployment system,
        According to a company statement, the JR's POS Depot     Oscar Espinosa, JR's POS Depot vice president of sales
        team is committed to being "available to customers at any   and marketing, added, "JR's POS Depot's future looks
        time and they welcome calls from potential customers as   bright. Our reputation and goal to build customer loyalty
        well." The statement goes on to explain the understanding   has set us apart from the competition. We're successful
        by JR's POS Depot's leadership that company successes    by providing exceptional customer support through
        are based on customer satisfaction, noting that customer   accuracy, quality, and fast deployment services."
        satisfaction "is JR's POS Depot's number one priority and

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