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Letter from the editors

iven the highly motivated and sophisticated
cybercriminal networks operating across
the globe today, it shouldn't come as a
G surprise that blockchain technology is vul-
nerable to attack. But this is terrible jolt for cryptocur-
rency platforms. Recently, hackers stole more than $40
million in bitcoin from Binance; Cryptopia was placed
in liquidation after hackers broke in and siphoned $16
million in cryptocurrencies; and Coinbase recently
foiled an attempt to steal $1.1 million in Ethereum.

These attacks challenge innovators in the payments and
fintech industries seeking new ways to transact, as well
as protect current networks and services. Meanwhile,
blockchain-based platforms aren't the only solutions
under siege. The lead article for this issue delves into
the areas hackers find particularly appealing in 2019.
Security professionals are facing off with fraudsters on
many fronts, including business email, POS systems,
and large networks containing the health and other
personally identifiable information of millions of
individuals.

Keeping data safe is one of many responsibilities today's Bridge the Gap
payments pros hold. Industry experts featured in this
issue address several other aspects of running a sound between your
merchant services enterprise today. The areas by our
contributing writers include the importance of online advertising dollars
reputation management for all types of merchants,
advantages of the emerging hybrid inside-outside sales and bottom line.
model, what to watch out for in the early days of a new
partnership, key aspects of navigating termination of
an ISO agreement, and how to prevent inertia from Customized advertising campaigns
holding you back. to fit any size company and budget.

Staying on top of industry news is also essential for • Spotlight Innovators’ Pages
everyone in the merchant acquiring sphere. To that end, (frequently updated content)
we post press releases daily on our home page, www.
greensheet.com, as well as post breaking news stories • Print (various size options)
regularly. Topics covered in this issue's news briefs
include EMVCo's certification of MagicCube's software- • Resource Guide listing
based mobile payments solution, stepped up actions (print/online/front page (option))
being taken against cybercrime in several jurisdictions,
U.S. consumers' growing interest in direct debits for • Email Blasts (to GS readership)
subscription payments, and automated, man-in-the-
middle attacks targeting online checkout functions. • Online (website/twice month newsletter)
• Video
Also inside, you'll find product and company profiles;
updates on recent company and individual milestones, • Bundle advertisng campaign discounts*
research, partnerships, acquisitions and appointments;
and other content designed to inform and inspire you.
Why not drop us a line at greensheet@greensheet.com? Tell Danielle Thorpe
us what issues and developments concern you most.
And don't forget to send your press releases to press@ AVP Media Partnerships
greensheet.com. It doesn't take long to write a release,
and with that act alone, you could reach thousands of 707-284-1686
people doing business in the payments sphere.

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