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Letter from the editors

n the payments industry, we all strive to help
merchants provide their customers with a fric-
tionless shopping and checkout experience. New
I ventures with novel solutions are continually
seeking to take the industry by storm. And an emerg-
ing area within our sphere involves shopping and pay-
ments done via social media. In this dynamic arena,
established companies are racing to secure the lead,
and new contenders are striving to get an edge. In all
of this, security remains a pressing concern.

The delicate balance between innovation in social me-
dia payments and safeguarding data is central to this
issue's lead article. In our efforts to transform the mar-
ket, we cannot forget that mostly hidden from view,
fraudsters package datasets from social media and mo-
bile apps for quick sale on the Dark Web.

Emerging forms of payment and data security have
also been in the news recently. Some of our latest sto-
ries cover Venmo's default settings, which make users'
purchasing information public; concerns about a col-
laboration formed by Facebook to create a new crypto-
currency that would be stable, but centered on a social Bridge the Gap
media giant that many users are leery of trusting with
their financial data; proposed legislation in Congress between your
designed to stop online platforms from misleading
consumers on apps and websites; and EMVCo's release advertising dollars
of Secure Remote Commerce Specification v1.0, which
was created to enable the processing of ecommerce and bottom line.
transactions in a consistent, streamlined fashion across
a variety of digital channels and devices.
Customized advertising campaigns
Security was also on the mind of a contributing writer to fit any size company and budget.
who shares herein key insights gleaned while attend-
ing the recent CNP Expo. Other industry experts ad- • Spotlight Innovators’ Pages
dressed security as well: one wrote a primer on what (frequently updated content)
"the cloud" is, advantages to migrating to the cloud,
how to use the cloud safely; another delved deeply into • Print (various size options)
the pros and cons of Facebook's cryptocurrency initia-
tive. Additional topics explored by industry veterans • Resource Guide listing
include what merchant level salespeople can expect (print/online/front page (option))
from ISOs and processors and how to apply lessons
learned from painting to relationships with merchants. • Email Blasts (to GS readership)

Also within these pages are updates on individual and • Online (website/twice month newsletter)
company milestones, new product and company pro- • Video
files, and more information about happenings in the
industry. We always appreciate your comments and • Bundle advertisng campaign discounts*
suggestions. What do you like about the resources we
provide, and what could we do even better? Reach out
to us at greensheet@greensheet.com. And please send your Danielle Thorpe
press releases to press@greensheet.com. We look forward
to hearing from you. AVP Media Partnerships
707-284-1686

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