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Letter from the editors

n uplifting aspect of the payments industry
is that its dynamic, ever-evolving nature
means that, while electronic payment pro-
A cessing has become a long-established com-
modity, opportunities continue to present themselves
for those keeping an eye out for new ways to build their
businesses. New technologies make it possible to offer
comprehensive business services to small and midsize
merchants that were the stuff of dreams not long ago,
and ingenuity on the part of professionals in all sectors
of the industry continually creates additional avenues
for growth.

In this issue's lead article, we delve into three oppor-
tunities ripe for exploration: installment lending at the
POS, subscription services and CBD sales. Changing
consumer preferences, the ability to find new uses for
traditional services, changing government priorities
and plain old persistence all are playing a role in mak-
ing each of these more promising than you might think
at first glance.

Of course, to take advantage of new opportunities,
your business needs to be on solid footing. Our con- Bridge the Gap
tributing writers tackle subjects that will be of immedi-
ate help with that: negotiating contracts with ISOs and between your
processors for merchant level salespeople, as well as
succession planning for ISO and MLSs. Other experts advertising dollars
featured herein address threats to a secure checkout ex-
perience; the expected widespread adoption of contact- and bottom line
less payments; how to create a hospitable, smart POS
environment; and tips for a smooth transition from va-
cation back to work. Customized advertising campaigns
to t any size company and budget.
In addition to our customary new product and com-
pany profiles, as well as updates on awards, industry • Spotlight Innovators’ Pages
research, new ventures, partnerships, acquisitions and (frequently updated content)
key appointments, we've included briefs highlighting
several full news stories we've posted online. Among • Print (various size options)
other breaking news, we've covered: a U.S. District
Court finding in favor of Infinity Capital, d/b/a Choice • Resource Guide listing
and against Electronic Merchant Services, which means (print/online/front page options)
Choice will regain residual benefits after a costly court
battle; a renaissance in installment lending fueled in • Email Blasts (to GS readership)
part by consumer pushback over the high cost of pur-
chasing with credit cards; a call from the Retail Indus- • Online (website/twice month newsletter)
try Leaders Association for Congress to take a new look • Video
at anti-trust laws, given the power of Amazon, Face-
book and Google; and Aite Group's recognition of sev- • Bundled advertisng campaign discounts
eral payments innovators.

Whenever you have news to share concerning your Danielle Thorpe
corner of payments or the industry overall, please
send a press release to press@greensheet.com. And re- AVP Media Partnerships
member to send your feedback about our magazine, as
well as our website (which is undergoing a revamp) to 707-284-1686
greensheet@greensheet.com.

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