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CompanyProfile

ISO/MLS contact:
Josh Feinberg
President and CEO
603-379-1890
jfeinberg@everlastingcapital.com

Innovative, transparent business finance solutions

t's difficult to start, run and build a business with- outstanding customer experiences and innovative, world-
out adequate working capital, but finding the right class services with creative financing options."
capital lender can also be difficult. This is the chal-
I lenge that inspired Joshua Feinberg and partner Feinberg described Everlasting Capital as a leading
Will Murphy to launch Everlasting Capital in 2012. provider of working capital and equipment financing
in the small to midsize business (SMB) market and
After high school, Feinberg decided to follow in the foot- a business finance company for everyone that owns,
steps of his father, a 15-year lending veteran. He started in operates or works with SMBs across the United States.
equipment financing, later shifting focus to capital lend- He feels Everlasting stands out because of its success in
ing. Disenchanted, Feinberg then joined his brother and scaling from an idea into a recognizable brand. "We've
a family friend at a local pawn shop they co-owned and been in the shoes of our clients and our partners," he said.
began to debate the career path he'd chosen. "We know how hard it is to access capital and work with a
company that you can trust to send your clients to."
"I was making $267 a week at the pawn shop and I was
having to ask friends to help me pay my rent for a room," According to Feinberg, Everlasting Capital's "sweet spot"
Feinberg told alternative finance publication debanked in a landed the company in the right place at the right time.
March 2018 interview. "At that point, I realized that some- "Our average transaction is $60,000, while our minimum
thing needed to change." financed amount is $5,000, and we can go up to $1 million,"
he said.
Feinberg had a life-changing idea after he saw a Facebook
post from a restaurateur needing equipment financing. Assistance for merchants
If he could tap his network of lending contacts, perhaps Products and services offered by Everlasting Capital
he could help businesses find financing. He pitched the include short-term working capital loans, equipment
business plan to his bosses and they gave him $3,000 to financing and leasing, merchant cash advances, and cash
start up. "They gave me a spot down in the basement of advance consolidation. The company's website states
their shop, which was anywhere from 47 to 52 degrees," applications take a few minutes, approvals can happen in
Feinberg said. "I had my jacket and my computer, and I days and funding occurs in weeks.
was making 400 calls a day."
The company also runs an active partner and affiliate
After a challenging few months with equipment lending, program featuring a 90 percent approval rate, one-on-one
Feinberg turned his attention toward brokering working relationship with a funding advocate, automated email
capital, instantly finding success. His first deal yield- decision workflows, equipment and capital options, and
ed $7,000 in commission and sparked a year-over-year same-day funding. In addition, Everlasting Capital clients
growth streak that would eventually rank his company and partners have access to the firm's proprietary funding
at 323 on the 2017 Inc. 5000 list of fastest growing U.S. portal, EverHub, to follow funding progression and loan
companies. details.
Redefining lending and financing
"We're a super broker, which is really hard at times,
Serving as Everlasting Capital's president and CEO, Fein- because there's a lot of companies out there making our
berg works closely with co-owner and COO Will Murphy. industry look bad by back-dooring deals, claiming they
The firm, based in Rochester, N.H., describes itself as a are a direct lender, and more, making people wary,"
"national business finance solutions provider that is re- Feinberg stated. "That is why we created EverHub – to
defining lending and financing by consistently providing show our partners we are an honest company trying to
grow along with them."

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