Page 39 - GS190802
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Education





            trating, and I would like to help.   By  acknowledging and tempering the  frustration,  you  greatly increase the
            Could you explain what hap-       odds of retaining the merchant. – whether you're able to resolve the issue or
            pened again to insure I under-    not. Remember, the way in which you handle the situation literally will make
            stand?"  Remember, you  are try-  you money or cost you money.
            ing to identify what led to the an-
            ger and frustration. The answer   Jeff Fortney is senior vice president of business development and partnerships for TouchSuite LLC,
            may be short. For example, for    a fintech company providing POS systems, payment processing, SEO solutions, working capital
            a chargeback the merchant may
            say "They took away my money."    and marketing services to small and midsize businesses. A long-time payments industry profes-
            Don't correct the speaker or at-  sional and mentor, Jeff focuses on strengthening and developing corporate partnerships and eval-
            tempt at that point to state what   uating new business to drive strategic growth. He can be reached at jfortney@touchsuite.com.
            happened. Just get the facts.
            3.  Ask more questions.  This is
            a delicate point in the process.
            You will want more information                          It’s a War out there!
            than the merchant provides, but                Time to Band together with the Band of ISO’s
            your questions can't seem blunt
            or abrupt. Again, acknowledge
            your  concern,  and  always  ask
            this question first, "Have you
            talked to anyone else about the
            issue?" It's important to know
            what, if anything, the merchant
            has done already. You don't want
            to suggest the individual to do
            something already tried. That's
            like pouring gasoline on the
            frustration fire. For example, if
            it's potentially a POS issue, or a
            settlement issue you may want to
            ask, "Did they have you do any-           The Merchant Store Presents the ISO Co-op
            thing  on  your  _________?"  Lis-
            ten to what's been done and ask,
            "It sounds like those didn't work.                     Best Buy Rates in the business!
            Is that so?" Listen closely to the
            response.                                 Customer Service that is actually a service to the customers!
            4. Take ownership of the issue,                            True Revenue sharing
            not blame. This is critical. In
            almost every case, you will not                       Join today for a better Tomorrow!
            have  caused the  problem. You
            acknowledged the situation, and            The Merchant Store Promise:
            you were sympathetic. Do not               • 60 - 80% commission
            say it's your fault, or even imply         • Transaction fees: 4 cents!
            it. Tell the merchant what next            • $5.00 service fee
            steps you are taking to address            • Up-front bonus ( does not effect split )
            it. Show a sense of urgency. Say,          • True revenue sharing!
            "Let me research and see what              • Wholesale equipment pricing!
            can be done to fix this. I can't           • Free Terminal and POS placement options!
            make any promises except that              • And, one-on-one support, when and how you need it!
            this is now my most important
            task. I will keep you informed on      Real partner solutions for Career minded agents!
            whether it's fixed, needs more re-
            search, or can't be fixed. I will be                                To setup your custom agent program,
            your advocate."
                                                      TheMerchantStore                  Contact us at: 844.898.2884
                                                      Minding your business  or Visit our website: MerchantCoOp.com
        The key in these situations is not
        always identifying why it happened.
        The key is to move forward, and if     LIFETIME RESIDUALS  ::  UP-FRONT CASH  ::   WHOLESALE EQUIPMENT
        the issue can be fixed, fix it quickly.
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