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Letter from the editors

ith technological innovations surging for-
ward, changing worldwide commerce
indelibly, it makes sense to pause on
W occasion to reflect on the origins of the
dynamic industry we know today, with ever new pay-
ment types and schemes emerging to make payments
more frictionless, secure and useful to both merchants
and consumers. Who knew, for example, that Wells
Fargo & Co. came up with a precursor to today's ubiq-
uitous plastic payment cards way back in 1914 or that
in the early years of ACH, banks trucked magnetic
tapes and computer disks to local Federal Reserve Bank
offices or correspondent banks for processing?

Nuggets like these, along with other facts and figures
on the evolution of payments, are in this issue's lead
article. In addition, our contributing writers have shared
thoughts on aspects of payment types. One discusses
the genesis of electronic payments, augmenting the
lead article. Others delve into challenges in moving Let me make it easy for you
toward a cashless society when 40 percent of in-person
transactions in the United States are currently done to reach your target audience
with cash; specific pros and cons of going cashless;
the appeal of self-service kiosks and how smart kiosks with a personalized custom
are becoming ever more versatile and useful; how advertising campaign to meet your
omnichannel success in retail is opening opportunities
for payment pros in other sectors; and why today's company’s individual needs today.
smart POS should embrace an array of apps rather than
be limited to a proprietary few.

We encourage contributing writers to express their
opinions within our pages, but that doesn't necessarily • Spotlight Innovators’ Web Pages
mean we share their views. If you have a different • Custom Videos
perspective on issues explored herein, please send a (multiple level options available)
note to greensheet@greensheet.com, and you just might
see your words published on our Readers Speak page. • Targeted Email Campaigns

Inside, you'll also find thought-provoking product • Resource Guides
and company profiles, as well as relevant news in our (multiple options available)
Industry Update and News Briefs sections. Among • Print advertising
other topics, we've covered new EU authentication rules (multiple options available)
and efforts to bring strong, real-time authentication to
that region; a payroll firm that closed shop without • Online advertising
notice, absconding with $35 million earmarked to pay
client employees and their tax withholdings – and Bundle advertising campaign discounts
the culprit's subsequent arrest; studies revealing the
kinds of payment options consumers really want; and
legislation passed by the House of Representatives Danielle Thorpe
that takes aim at federal barriers to banking cannabis
businesses. AVP Media Partnerships

In addition to sharing your ideas at greensheet@ 707-284-1686
greensheet.com, please continue to send your press
releases to press@greensheet.com. After all, sharing
news of your professional milestones is central to our Your bottom line will thank you.
mission.

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