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ChapterTitle
Education

In today's diverse merchant market, ISOs and other POS devices into solutions suited to specific merchants
service providers must be able to mix and match apps to and provide ongoing services. They have the opportunity
suit a particular merchant and its consumers. Traditional to take a platform and create their own out-of-the-box
integrated solutions require custom integrations between solutions sets.
ISVs or by specialized integrators, but the traditional SMB
merchant market requires a simpler approach. ISVs that already have technology expertise need the
hands-on delivery channel that ISOs and acquirers already
A seamless checkout experience requires a platform operate. Both app developer and service provider require
where the interactions between apps do not require a platform provider who makes it possible to integrate
custom integration, but rely on the platform to manage new apps with smart POS payment devices and deliver
the transaction flow between apps so that it appears to software updates in the field.
merchant and consumer as one seamless operation.
Whichever path a traditional merchant payment services
To provide this seamless experience, ISV developers need provider takes, it must begin with the recognition that
application programming interfaces and other tools that payment-first solutions aren't sufficient to compete in
allow their apps to seamlessly interact with payment apps today's SMB merchant environment. Payment is just the
without interrupting the flow of the shopping experience. means to an end – a variety of consumer and merchant
For example, once a consumer is registered in the system, interactions must combine to create a shopping experience.
when the consumer's payment method is recognized, the Service providers who can offer a solution to make that
platform should automatically reach out to a loyalty app, experience frictionless can gain a foothold as an integral
or automatically present a warranty offer when a small partner in the merchant's business function.
appliance is purchased.
Build or partner for the future William C. Nichols is vice president and GM Sales Americas, with AEVI. He
has spent his career in fintech, with experience in strategic marketing,
Even with highly automated smart POS solutions, ISOs sales, operational leadership and new product initiatives in the highly
and other service providers will still need to acquire some competitive payments industry both in the United States and interna-
technology acumen in order to package apps and smart tionally. Contact him at response@aevi.com.

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