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Letter from the editors Empowering & Connecting

s we prepare this issue for publication,
Green Sheet employees living in Sonoma today’s
County, California, are seeing their region
A breathe a sigh of relief after firefighters, in payments
conjunction with local law enforcement and govern-
ments, valiantly prevented the Kincaid wildfire from
bringing the same kind of devastation that the infamous professionals
Tubbs firestorm caused in 2017. Meanwhile, thousands
of homes and businesses in Southern California remain
threatened by multiple fires that sparked due to high • Spotlight Innovator
winds and dry conditions. Web Pages:

These events coincidentally dovetail with our lead Capture prospects with
article on the impact of disasters, such as hurricanes, branded, customized
wildfires and floods, and the role payment enterprises
can play in helping to prepare for and recover from them. web pages for
A recent Federal Reserve report paints a stark picture innovators and leaders.
of the ability of small businesses to rebound following
disasters. Given that SMBs are the lifeblood of so many • Video Content
ISOs and MLSs, it makes not only humanitarian sense Marketing: Educate and
but also business sense to help. Fortunately, as you'll
find in the article, there is much our industry can do impress with animation
to shore up merchants' preventive measures and help and white-board
speed recovery in the aftermath.
explainer videos.
Of course, helping merchants run thriving businesses
is what today's ISOs and MLSs are all about, and our • Resource Guide: Grab
contributing writers offer plenty of insight on how to attention with advanced
do just that in this issue. They discuss herein how to
help petroleum retailers prevent fraud at the gas pump; mini ads in print and
what legal strategies successful ISOs use and which online.
ones they avoid; significant opportunities found in
partnering with community banks; why it makes sense • Targeted Email
to focus on using technology to empower yourself Campaigns: Reach
instead of worrying about being replaced by it; and
how your word usage can kill or save deals. responsive professionals
who know and trust
And something newsworthy is always happening in
payments. Our recent stories have covered growing e Green Sheet.
consumer affinity for prepaid products; Visa,
Mastercard, PayPal, eBay and Stripe's withdrawal of Amplify your message across channels.
support from Facebook's cryptocurrency, Libra; new IRS
guidance on taxation of cryptocurrencies; a ransomware Expand your reach with pioneering,
attack on Billtust; and more. To see all recent news, one-of-a-kind, multimedia promotions
please visit our home page, www.greensheet.com. We've
also included updates on individual appointments, and campaigns. Partner with us today.
the latest company milestones and industry research,
and key partnerships and acquisitions. And no issue
would be complete without new company and product Danielle Thorpe
profiles.
AVP Media Partnerships
We hope you find much in this issue to inspire and
empower you. As always, we'll welcome your feedback https://www.linkedin.com/in/daniellethorpe/
at greensheet@greensheet.com and your press releases at
press@greensheet.com. 707-284-1686

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