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CompanyProfile
Modernizing the payments
conversation
usinesses in the hospitality, medical, travel
and nonprofit markets have significant com-
monalities. In particular, merchants in these
B sectors favor conversational interactions with ISO/MLS contact:
their customers. Realizing the power of leveraging these Dan Monaco
uniquely interactive business relationships led Everyware Senior Vice President of Sales
to embed its solutions in these markets, and others, to dmonaco@everyware.com
great success: this approach helped Everyware earn
the ranking of 959 on the 2019 Inc. 5000 List of Fastest 561-909-8469
Growing U.S. Companies.
Everyware was co-founded in 2015 by Larry Talley and
Scott Orlinsky, the company's CEO and COO, respectively. Everyware prides itself on its messaging platform's
Their objective was to help resorts upsell to customers at robust and unique combination of features. "Plenty of
an enterprise level using the Everyware two-way-text companies support two-way texting between customers
messaging platform and user-friendly payment gateway. and businesses; some have pay-by-text options, event
The firm was initially based in Florida; however, its scheduling and reminder features; some offer artificial
leaders later moved their headquarters to Austin, Texas, intelligence messaging; and some are PCI or HIPAA
to take advantage of the area's strength as a hotbed for compliant," a company statement noted. "Nowhere else,
technology companies. "Company leadership quickly except for Everyware will you find all of these capabilities
realized the platform they'd designed was not only available in one platform."
working to boost Everyware's client revenue; it was also
helping merchants reduce chargebacks and refunds, and Focus on healthcare
improve customer service," Everyware stated.
In the healthcare market, where providers have used
Text plus payments the company's messaging solution to engage patients for
years, Everyware recently took steps to become certified
Everyware's stated mission is to, "help companies connect as compliant with the Health Insurance Portability and
with and collect payments more easily from customers." Accountability Act (HIPAA). According to the company's
Adhering to this directive, Everyware uses a custom-built November 2019 press release about this, Everyware's
conversational payment gateway to send automated text HIPAA-compliant solution "offers a convenient way for
receipts from merchants to customers after purchases to patients to pay and increases operational efficiencies for
authorize and validate the payment and prevent fraud. healthcare organizations."
This interaction also enables merchants to establish a
comfortable, text-based relationship with customers, "We've created the ability for providers to send patient
opening a two-way communication that adds text invoices, reminders, collect payments and provide
messaging to the merchant's purchasing process. receipts all through text message," Talley added. "This
directly translates to increased collections and additional
"Our unique, integrated platform combines text messaging revenue." He also believes Everyware's certification and
and payments to offer an easy way to boost revenue and ongoing patient engagement capabilities will enable his
improve customer service for merchants," Talley said. company to see significant growth in the healthcare
Contributions, dues and more market in the near future.
Everyware enables nonprofits, religious organizations Future of business conversations
and public entities to collect contributions, membership Talley also feels that Everyware is well-positioned to
dues, utility payments, and taxes and fees through text continue to exploit emerging technologies and means of
messaging. In addition, merchants can correspond with communication, as well as poised to add capabilities to
customers via text to alert them about outages and its offerings that enable merchants to continue seamlessly
opportunities. Collection centers use the Everyware interacting with customers. "Businesses are just scratch-
platform to collect debts for clients; the Everyware ing the surface with how they can utilize mobile devices
solutions are also used by home service providers, to communicate, support, and transact with their custom-
professionals and consultants to schedule, bill, and ers," Talley said. "There are endless use cases in every ver-
collect for services. tical, and we're ready and able to help all of them."
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