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Letter from the editors

Empowering & Connecting

today’s
t is often helpful to take a look at major develop-
ments in payments over time, as well as available payments
data associated with them, and then assess what
I these might mean for our future. There's no doubt
the payments landscape has transformed dramatically professionals
over the past decade, causing some upheaval while
creating whole new areas of opportunity. This issue's
lead article examines what has occurred over the last • Spotlight Innovator
10 years, realizing one constant in our industry, as in
life itself, is change. The article delves into areas where Web Pages:
change has opened up opportunities in our realm, in Capture prospects with
particular, mobile, contactless and P2P payments.
branded, customized
Another constant for payments professionals is the web pages for
need to master business basics, and contributing
writers featured herein give tips on how to do just that, innovators and leaders.
along with gaining the requisite industry knowledge
and experience to launch and maintain an ISO venture.
Other experts discuss the major benefits of bringing • Video Content
more applications to merchants without adding layers of Marketing: Educate and
complexity for merchants and their solution providers;
why #openbanking and #neobank represent a current impress with animation
transformation in banking and what's important to and white-board
these new financial services providers; how ISOs and
merchant level salespeople can help merchants become explainer videos.
more comfortable with technology; and the preemptive
move on the part of an ISO that grew fed up with being
bullied by the Federal Trade Commission. • Resource Guide: Grab
attention with advanced
We post breaking news stories regularly on our
home page, www.greensheet.com. Stories highlighted mini ads in print and
herein include Oklahoma's overturning of a ban online.
on surcharging; an expected increase in IoT-based
cyberattacks in 2020; new Fed data pointing toward
soaring card transactions; the role cross-channel • Targeted Email
shopping played in year-end holiday shopping; and Campaigns: Reach
a new study indicating environmental consciousness
tops price for a growing number of consumers. responsive professionals
who know and trust
In profiles you'll read about a company dedicated to
accelerating integrated payments while building strong The Green Sheet.
relationships; a solution that offers secure, hardware-
free PIN entry on mobiles; and an integrated pay-at-
table solution designed to optimize functionality while
also being affordable for SMBs. You'll also see updates Danielle Thorpe
on recent milestones, relevant research, compelling
partnerships and acquisitions, and appointments of AVP Media Partnerships
new leaders in our realm.
https://www.linkedin.com/in/daniellethorpe/
We hope the insights and information in this issue help
empower you as 2020 gets into full swing. If you have
questions, comments or ideas on how we can help you 707-284-1686
make the most of the resources this industry has to offer,
please get in touch with us at greensheet@greensheet.com.
We look forward to hearing from you.
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