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Spotlight Innov
Spotlight Innovatorsators

oard Studios is a boutique video production
& strategy company specializing in helping
financial services companies explain prod-
B ucts, engage a broader audience, and grow
cost-effectively. The company has produced 1,500+ vid-
eos for organizations including Money2020, FIS Global,
Acorns, USAA, OnDeck, CAN Capital, ETS and other
leading payments industry brands. From explainer ani-
mations for your website and tradeshow booth, to train-
ing and onboarding courses, to video production &
distribution for content marketing, everything they do is
laser-focused on delivering superior ROI

What’s New:
Earn more, do more with video

f you're selling merchant services, video can set you apart from the crowd. Done
right, video can increase click-through rates, turn viewers into leads and leads into
customers. Videos are always on and always connected, which means they are able
I to reach thousands more merchants, even while you are asleep, on vacation or selling
new accounts. Videos get more click-throughs than static content and are more effective,
studies have shown. Educational videos on your website can explain products and services,
saving you time and increasing your reach. Merchants can browse these libraries at their
convenience, viewing these videos whenever they want, from anywhere, on their connected
devices.
Here are seven proven ways to optimize your video content marketing:

1. Establish Frequency: Content marketing, like payments, is built on lots of little clicks that grow and scale over
time. Your messaging needs to be as reliable and steady as the millions of transactions your merchants process every
day. Try to post one new video every week, ideally around the same day and time. As you produce consistently
high-quality content and gain traction with viewers, you'll earn higher rankings on YouTube searches and Google
pages.

2. Create Consistent Branding: Develop a signature look for people to associate with your company and brand.
How do you want to be seen, as a professional and as a company? Are you standing in front of whiteboard pre-filled
with key talking points or sitting on a director's chair or behind a desk? Find your ideal image and create a unique,
recognizable video format that will become your identity and a memorable brand image for your viewers.

3. Have a unique 'hook' or approach: How will you create magnetic content that gets people to share and keep
coming back? You could do myth-busting for your industry, answer questions from viewers, or hold live ask-me-
anything sessions. Choose an approach and stick to a format for a reliably consistent look that lets your viewers
know what to expect.

4. Have a pipeline of topics on your calendar: Get ideas from competitors and payments industry leaders who
are already leveraging video. These companies have already done the hard work by investing in A/B testing and
research to learn what works, what doesn't and what topics to cover. You can find additional data, research and
ideas on these websites:
Use BuzzSumo to see your competitors' top-performing content. This will help you eliminate guesswork and
produce video content based on proven results.
Use KWfinder to find top-ranking keywords and trending topics. This site will help you measure key words
and phrases by volume and degree of difficulty in ranking, so that you can group them appropriately, see
what content already exists and develop your own content.

As you incorporate keywords and phrases in your videos, you can tag them on YouTube to improve your video search
engine optimization (SEO) and embed them in your blog to improve your website's SEO. The goal is repurposing high-
value, low-cost video content to drive traffic to your business.