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Spotlight Innov
Spotlight Innovatorsators

oard Studios is a boutique video production
& strategy company specializing in helping
financial services companies explain prod-
B ucts, engage a broader audience, and grow
cost-effectively. The company has produced 1,500+ vid-
eos for organizations including Money2020, FIS Global,
Acorns, USAA, OnDeck, CAN Capital, ETS and other
leading payments industry brands. From explainer ani-
mations for your website and tradeshow booth, to train-
ing and onboarding courses, to video production &
distribution for content marketing, everything they do is
laser-focused on delivering superior ROI
What’s New:
Earn more, do more with video

f you're selling merchant services, video can set you apart from the crowd. Done right,
video can increase click-through rates, turn viewers into leads and leads into custom-
ers. Videos are always on and always connected, which means they are able to reach
I thousands more merchants, even while you are asleep, on vacation or selling new
accounts.
Videos get more click-throughs than static content and are more effective, studies have
shown. Educational videos on your website can explain products and services, saving you
time and increasing your reach. Merchants can browse these libraries at their convenience,
viewing these videos whenever they want, from anywhere, on their connected devices.
Here are seven proven ways to optimize your video content marketing:

1. Establish Frequency: Content marketing, like payments, is built on lots of little clicks that grow and scale over
time. Your messaging needs to be as reliable and steady as the millions of transactions your merchants process every
day. Try to post one new video every week, ideally around the same day and time. As you produce consistently high-
quality content and gain traction with viewers, you'll earn higher rankings on YouTube searches and Google pages.

2. Create Consistent Branding: Develop a signature look for people to associate with your company and brand. How
do you want to be seen, as a professional and as a company? Are you standing in front of whiteboard pre-filled
with key talking points or sitting on a director's chair or behind a desk? Find your ideal image and create a unique,
recognizable video format that will become your identity and a memorable brand image for your viewers.

3. Have a unique 'hook' or approach: How will you create magnetic content that gets people to share and keep coming
back? You could do myth-busting for your industry, answer questions from viewers, or hold live ask-me-anything
sessions. Choose an approach and stick to a format for a reliably consistent look that lets your viewers know what to
expect.

4. Have a pipeline of topics on your calendar: Get ideas from competitors and payments industry leaders who are
already leveraging video. These companies have already done the hard work by investing in A/B testing and research
to learn what works, what doesn't and what topics to cover. You can find additional data, research and ideas on these
websites:
Use BuzzSumo to see your competitors' top-performing content. This will help you eliminate guesswork and produce
video content based on proven results. Use KWfinder to find top-ranking keywords and trending topics. This site
will help you measure key words and phrases by volume and degree of difficulty in ranking, so that you can group
them appropriately, see what content already exists and develop your own content. As you incorporate keywords
and phrases in your videos, you can tag them on YouTube to improve your video search engine optimization (SEO)
and embed them in your blog to improve your website's SEO. The goal is repurposing high-value, low-cost video
content to drive traffic to your business.

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