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IndustryUpdate

The latest from Merchant Sales Podcast
The Merchant Sales Podcast continues to augment and amplify The Green Sheet
Inc.'s online and print resources by providing a convenient way for new and sea-
soned payment professionals to listen, learn and become inspired. A joint proj-
ect of The Green Sheet and CCSalesPro.com, the podcast is hosted by industry
veterans Patti Murphy and James Shepherd. It features interviews with industry
leaders, discussions of ongoing and emerging issues and trends, and strategies
for ISOs and merchant level salespeople can use to improve sales results. Recent
episodes include:
Recent episodes include:
• Leveraging transaction data for social media marketing: Learn how to leverage POS data from
Clover and other solutions for social media marketing with Adszy. In today's episode, Jon Grayem
from Adszy explains how his software allows your merchants to easily create facebook and
Instagram ad campaigns and then track the ROI from in store purchases. James talks about agent
recruiting and Patti talks about mobile and contactless payment trends.
• Scaling up your small ISO: Learn about challenges small ISOs face when scaling up, as well as
tools and processes that can help. James and Patti kick off the discussion with Ben Griefer, COO at
Maverick Payments. James offers additional insights, homing in on elements of a successful train-
ing strategy. And Patti reports on how banks and the card brands are seeing double-digit growth
in interchange revenues.
• Learn about selling check guarantee to big-ticket merchants: Travis Power, Vice President of Partner &
ISO Relations at CrossCheck, describes opportunities for selling check guarantee services to merchants
transacting large-ticket purchases. Plus James wraps-up his series on Building a Merchant Sales Team,
focusing on steps and strategies for activating sales reps. And Patti reports on upcoming changes to
interchange rates.
Catch them via our podcast page, www.greensheet.com/podcasts.php, or wherever you access podcasts.

ANNOUNCEMENTS Health iPASS secures funding
from Fifth Third Capital

Central Payments selects Fall Fintech cohort Health iPASS received an investment from Fifth Third
Central Payments unveiled the first group of companies Capital Holdings, an affiliate of Fifth Third Bank
that will join the Spring 2020 cohort for Falls Fintech, N.A. Health iPASS is a patient revenue cycle solution
designed for medical practices seeking to reduce or
the company's business accelerator program geared
towards early-stage financial technology (fintech) com- eliminate patient accounts receivables and bad debt.
Health iPASS said the investment from Fifth Third will
panies. The cohort includes New York-based Build
Financial; Invest Sou Sou, located in Washington D.C.; provide capital to help enable the company to offer a
non-recourse guarantee of patient payments and will
California-based Permiso; Soon, situated in Utah; and
Washington-based XpenseOne. also fund several other upcoming company initiatives.
InFront Compliance launches
Falls Fintech is a 10-week program designed to acceler-
ate market readiness for early-stage fintech companies InFront Compliance Inc., a provider of vendor risk
and promote breakthrough of the last-mile problems management solutions, launched officially on March
facing fintech companies today. The Spring 2020 cohort 4, 2020. Founded by seasoned technology lawyers with
is set to run March 9 through May 15. During the a deep understanding of the fast-evolving regulatory
10 weeks, participating companies will receive high- landscape, InFront said it offers a secure digital solution
intensity curriculum with an elite network of financial, built on extensive expertise and an intuitive interface
payment and technology professionals across the globe that is accessible across an entire organization.

Focused on serving organizations in the highly regulat-
ed banking, credit union, fintech and defense industries,

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