Page 5 - GS200402

Letter from the editors

Empowering & Connecting

he payments industry's resilience is a posi- today’s
tive sign right now. Professionals in all areas
of our fast-paced industry are accustomed to payments
T thinking on their feet, so it's no surprise that
payments leaders and the companies they helm are
stepping up during the pandemic, offering lifelines like professionals
marketing and other services at no cost, fee reductions,
loan guidance and even monetary grants. This issue's
lead article details some of what they've already accom-
plished and what's in the works, along with data on the
state of in-store and ecommerce retail sales.

We've also included the second, and final, portion of
answers to questions posed to members of The Green
Sheet Advisory Board on the impact of COVID-19, as
well as positive steps they're taking to help merchants,
their partners and their own companies pivot to pursue
new areas of opportunity despite business closures in
many verticals.

It's natural that much of the news we've covered
lately concerns effects of the novel coronavirus as it
makes its way around the globe. Unfortunately, one
development was the loss of Jose Machuca, owner and • Spotlight Innovator
manager of WorldPro LLC, following complications
caused by COVID-19. The popular industry leader had Web Pages: Capture prospects with
led SignaPay's parent company since 2000, and will be branded, customized web pages for
missed by many. Other news stories concern practical
matters such as security guidelines for working solo, innovators and leaders.
keeping payments clean, digital events emerging to take
the place of beloved in-person events, help available to • Video Content Marketing: Educate
SMBs during the crisis, and more. and impress with animation and

Contributing writers also offer both practical and white-board explainer videos.
motivational advice and perspectives on such topics • Resource Guide: Grab attention with
as the rising importance of usually overlooked
force majeure clauses in contracts, which pertain to advanced mini ads in print and
unforeseeable circumstances that prevent someone online.
from fulfilling a contract; a reminder that despite
events out of our control, we can always control how • Targeted Email Campaigns: Reach
we react and take charge in many ways; the need for the
entire ecosystem to work collaboratively to fight fraud responsive professionals who know
effectively; multiple benefits enjoyed by businesses that and trust The Green Sheet.
have access to credit; and how dedicated young women
with smarts and a can-do attitude can find recognition
in payments. Danielle Thorpe

Need inspiration? We've got that, too, along with Vice President of Media Relations
new company and product profiles, and updates on
individual and company milestones such as new https://www.linkedin.com/in/daniellethorpe/
partnerships and acquisitions, recent research and
appointments, and new products, services, programs
and integrations devised to help transactions continue 707-284-1686
to flow in traditional and innovative ways. And as
always, we welcome your questions and feedback at
greensheet@greensheet.com.
5