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Letter from the editors

Empowering & Connecting

mid the huge challenges brought to us by today’s
the COVID-19 pandemic, payments compa-
nies are not only pivoting to adapt to chang- payments
A ing conditions, they are also continuing the
dynamic ongoing evolution the industry is known for.
Tough. Flexible. Innovative. All those descriptors apply professionals
to leaders in our realm. This issue's lead article on the
third wave in payments delves into the industry's next
evolutionary step. Once again, payments professionals
must push beyond boundaries to adapt or risk becom-
ing irrelevant as the industry moves forward.

Not to worry. Our contributing writers offer advice and
information to help the industry's feet on the street,
and those who support them, thrive. Areas discussed
include how the pandemic is causing many ISOs to
examine cash flow management, cash preservation,
team and self-accountability and much more to
strengthen their companies now and in the future;
how online ordering has become essential for millions
of people and why secure cashless payments are
blossoming; the software revenue acquiring model's
ascendance and why it makes sense to transition from
a hardware-focused model; and reservations about • Spotlight Innovator
the looming EMV-compliance deadline for petroleum
retailers. Web Pages: Capture prospects with
branded, customized web pages for
While unprecedented numbers of us are working from
home and social distancing remains in place for the most innovators and leaders.
part, positive signs are visible in many communities
in terms of slower spread of the new coronavirus, and • Video Content Marketing: Educate
in terms of developments in the payments industry. and impress with animation and
Companies with state-of-the-art technology are
partnering to help small businesses get a share of the white-board explainer videos.
second round of Payroll Protection Program funds; • Resource Guide: Grab attention with
sectors like e-gift cards and e-gifting are booming, in
part, because individuals are purchasing gift cards advanced mini ads in print and
for businesses in their communities to help keep them online.
open, as well as sending charitable gifts to nonprofits to
further their work; and ISOs and MLSs are using new • Targeted Email Campaigns: Reach
and existing tools to help their merchant clients shore
up operations and find new ways to do business. These responsive professionals who know
stories and more are posted under Breaking News on and trust The Green Sheet.
our home page, and several of them are highlighted in
this issue.
Danielle Thorpe
In addition to finding and sharing news of positive
developments, we also continue to shine a light on Vice President of Media Relations
company and individual milestones in Industry Update.
We also continue to research and showcase companies https://www.linkedin.com/in/daniellethorpe/
and products we believe will be of professional interest
to you. 707-284-1686

Let us know of issues and areas you'd like us to explore
for your further success. Please send your feedback to
greensheet@greensheet.com.
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