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Education




        even entirely replace—FICO score requirements. Data     been developing reliable digital financial analysis to the
        from the Internet of Things (IoT) not only enhances the   point of mastery. Fintech focuses on a level of data analysis
        user experience, it also allows lenders to draw information   that spans global business models and universal financial
        from social media, tax returns, and other financial activity.  performance. And fintech's contribution to lending
                                                                supports and develops new models of underwriting.
        The beauty of AI, blockchain technology and the IoT is that
        they can capitalize on the digital footprint of any SMB to   When SMBs want reliable lending, fintech marketplaces
        make the MCA application process faster, easier and more   are the prime choice for MCAs and traditional lending.
        seamless. The benefit to businesses is huge:            What does the business lending landscape look like?
            •  Improved application success rates
            •  Easier approvals                                 Fintech has paved the way for massive growth in MCAs
                                                                for small businesses. As many businesses prepare for a
            •  Less stress                                      new world post-COVID-19 and the lockdown of entire in-
            •  Accessibility through user-friendly mobile apps  dustries,  making  smart  financial  decisions  will  become
            •  Reduced documentation requirements               even more vital to business longevity.
            •  Faster turnaround time                           Understanding how an merchant cash advance can sup-
                                                                port small and midsize business enterprises—and how
        Blurred lines between ecommerce and fintech             fintech is enabling the fastest, most user-friendly appli-
        Most MCA financing relies on proprietary transactional   cation process in history—could mean the difference be-
        data. Does this give MCA companies a competitive edge?   tween success and failure in business moving forward.
        At this point, yes.
                                                                Chad Otar is CEO of Lending Valley Inc. For information about the com-
        Also, ecommerce giants may have their own company-      pany, please visit www.lendingvalley.com. To reach Chad, send an email
        specific lending model—based on users' habits as they   to chad@lendingvalley.com.
        interact with that specific site—but fintech companies have




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