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Letter from the editors

Empowering & Connecting

ayments industry event organizers made today’s
lemonade when measures in place to pre-
vent the spread of COVID-19 handed them payments
P lemons in the form of cancelled in-person
events. They regrouped, pivoted, researched and took
swift action to bring people together in virtual ways. professionals
In the process they discovered promising new options,
some of which they will continue to employ after col-
leagues eager to network and learn together will once
again be able to gather in person.

This issue's lead article shares what went into planning
some of this year's premier virtual events, what worked
well and what those on the front lines learned. Despite
the stressful circumstances that prompted their digital
transformations, the innovatorss interviewed for this
article found the experience to be enjoyable, edifying
and beneficial in multiple ways.

Industry experts contributing to our print and ex-
panded online editions also spotlighted several ways
that payments professionals are adapting during the
pandemic. They discussed why those who do not adopt
new sales approaches are risking their livelihoods; how • Spotlight Innovator
to sustain your business through portfolio diversifica-
tion and offering merchants what they need right now; Web Pages: Capture prospects with
how to help merchants adopt safer payments accep- branded, customized web pages for
tance as COVID-19 restrictions ease; ways fraudsters
are finding new victims during pandemic; how SMBs innovators and leaders.
can compete with larger merchants and provide easy-
to-use, customer-pleasing services at the POS; and the • Video Content Marketing: Educate
benefits to merchants of fintech-driven MCAs. and impress with animation and

Responses to the pandemic are naturally part of pay- white-board explainer videos.
ments' daily news cycle, but other developments and • Resource Guide: Grab attention with
trends haven't ground to a halt. Several recent news
stories posted under Breaking Industry News on our advanced mini ads in print and
homepage are highlighted herein. These include inter- online.
change optimization's potential to lower fees and make
price integral to the sales process; a virtual summit • Targeted Email Campaigns: Reach
featuring a who's who of leaders in data security; an
EMV implementation deadline extension for petroleum responsive professionals who know
retailers; and how the National ATM Council is work- and trust The Green Sheet.
ing with private and government sectors to support the
retail ATM industry during the pandemic.
Danielle Thorpe
Additionally, you'll find product and company profiles,
along with notices of new company leadership, indus- Vice President of Media Relations
try research, partnerships, acquisitions and other com-
pany and individual milestones in our realm. While we https://www.linkedin.com/in/daniellethorpe/
don't have room to include all the news we receive in
our magazine, we do post relevant news daily under
News From the Wire, so send your press releases to 707-284-1686
press@greensheet.com. And if you have questions or feed-
back, please email us at greensheet@greensheet.com.

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