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Letter from the editors

Empowering & Connecting
ven when no definitive evidence of a threat
exists, fear can quickly change people's
behavior, and a herd mentality can take today’s
E hold. We are witnessing that in the payments
industry as people shy away from using cash. Fear- payments
based or not, this is a positive development for contact-
less payment schemes in the United States, which has
lagged behind other regions in contactless payment professionals
adoption. The need for safe, secure payments has never
been greater, and this issue's lead article delves into
how the COVID-19 pandemic is driving change in pay-
ment preferences and how payments companies are
stepping up with products and services that will serve
all stakeholders well not just during the present crisis,
but also into the future.

According to one industry expert contributing to this
issue, now is also an opportune time to explore affiliate
marketing, which can provide a new revenue stream
when researched property and set up with certain
guidelines in mind. Other payments leaders have writ-
ten articles on how consumers' payment preferences
are diverging and how merchants can accommodate a
range of options; high-performance strategies that get
results in business and in life; the importance of asking
fresh, engaging questions and how to make sure the • Spotlight Innovator
questions you ask lead to discovery and new possibili-
ties. Web Pages: Capture prospects with
branded, customized web pages for
We continue to post breaking news stories regularly on
our home page. Some of those stories are highlighted innovators and leaders.
herein, including Fiserv's agreement to pay the Federal
Trade Commission more than $40 million to settle alle- • Video Content Marketing: Educate
gations that First Data Merchant Services, which Fiserv and impress with animation and
acquired in 2019, knowingly processed transactions
tied to scams; the FinTech Forward 2020 virtual sum- white-board explainer videos.
mit, which featured fireside chats with app developers, • Resource Guide: Grab attention with
device manufacturers, cybersecurity experts, payment
processors and financial service specialists; a Group advanced mini ads in print and
Futurista webinar that explored the promising future online.
of contactless payments; and new federal legislation
signed into law that relaxes forgiveness requirements • Targeted Email Campaigns: Reach
for the Paycheck Protection Program. To see these and
other full stories, please visit www.greensheet.com/break- responsive professionals who know
ingnews.php?flag=previous_breaking_news. and trust The Green Sheet.

Also included are company and product profiles, a fea-
ture offering a peek at new developments at The Green Danielle Thorpe
Sheet, and brief items about professional and industry
milestones such as appointments, research, partner- Vice President of Media Relations
ships, acquisitions, awards, innovations, and other
noteworthy occurrences−all of which point toward an https://www.linkedin.com/in/daniellethorpe/
industry that continues to adapt and thrive.

Thank you for allowing us to support your professional 707-284-1686
journey. Please send your questions and suggestions to
greensheet@greensheet.com. And do keep your press re-
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