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July 13, 2020 • Issue 20:07:01

App markets reimagined, reborn

In 2012, when the company was part of Diebold Nixdorf,
it developed a device-agnostic, cross-European acquiring
solution for a leading fuel merchant. Camerling called the
solution a major step forward for European acquiring.

"The European F2F payment landscape is highly fragment-
ed, with local schemes being guarded by regulatory and
certification walls, creating a highly inflexible infrastruc-
ture with cemented local partnerships," Camerling said.
"This in return is preventing payments and data to move
freely across partners, devices, channels and territories,
dramatically limiting how merchants can run their busi-
nesses."

In addition, locking app marketplaces into proprietary POS
environments limits interoperability, Camerling stated.
To overcome these barriers, AEVI launched a processor-
agnostic, device-agnostic, interoperable app marketplace.
By Dale S. Laszig Over time, the marketplace evolved into AEVI's current
commerce enablement platform that partners can use to
decade after app marketplaces burst onto the drive strategy, test the market and get closer to their mer-
payments scene, forever changing commerce, chant customers.
digital apps are breaking free of original mod-
A els. As apps are subsumed into next-gen tech- Interoperability
nology platforms and services, they become part of a global
payments ecosystem and the Internet of Things (IoT). In "Part of our platform strategy, and DNA, is continuously
this article, payments industry leaders discuss how their creating the ability to collaborate, allowing each partner to
original app concepts and marketplaces have evolved into concentrate on their strengths and to cooperate with oth-
new digital solutions and possibilities. ers enhancing their proposition," Camerling said. "This has
been the foundation of many digital businesses that we ex-
Mike Camerling, CEO at AEVI, described the app market- tend to the physical world."
place as a way for merchant service providers to differenti-
ate, generate new recurring revenue streams, and provide Camerling further noted that numerous financial institu-
small and midsize merchants with solutions that help tions still use ISO8583, a 30-year-old communications stan-
them grow and scale.

"AEVI is all about openness and collaboration, therefore
we have built our platform as much as possible on open Contributed articles inside by:
standards," Camerling said. "Utilizing AEVI's API strategy,
AEVI Connect, we are making integration and especially Marc Beauchamp ..................................................................................24
interaction much easier for all parties involved in the value
chain." Jeff Fortney .............................................................................................26

Commerce enablement Simon Fairbairn .....................................................................................27

Before AEVI ventured into the app marketplace, it primar- TOC on page 3
ily focused on face-to-face payments, Camerling noted.
Continued on page 22