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Letter from the editors

Empowering & Connecting
hanges in the app marketplace exemplify
the dynamic evolution of payments. Old
technology and new often coexist and cross- today’s
C fertilize each other, creating new ways for
consumers to shop and pay, as well as new opportuni- payments
ties for payment companies and merchants to create
fresh offerings they can tailor to their customers' needs.
The lead article in this issue discusses how apps have professionals
broken free of original constraints, become part of the
worldwide payments ecosystem, and evolved to create
new digital solutions and possibilities.

Whatever combination of old and new products and
services you put into your toolbox, one contributing
writer reminds us of the importance of identifying your
purpose and letting your values lead your actions; this
can not only lead to professional success and personal
satisfaction, but also create a meaningful legacy for the
world. Other industry experts discuss how to not let
business conditions during the COVID-19 crisis lead to
burnout; how the pandemic is proving the adage that
necessity is the mother of invention as payments com-
panies innovate to serve merchants in new ways, some
of which are likely to last beyond the pandemic; and
why Square's recent withholding of up to 30 percent of
merchants' card receivables for up to 120 days should • Spotlight Innovator
spur ISOs and MLSs to court disaffected Square mer-
chants. Web Pages: Capture prospects with
branded, customized web pages for
News briefs and feature stories highlighted herein
cover recent research that indicates an uptick in fraud; innovators and leaders.
Shift4 Payments' successful debut on the New York
Stock Exchange; enhancements to Skrill's digital wallet • Video Content Marketing: Educate
designed to add features and reduce fees; a report on and impress with animation and
SEAA's virtual annual conference, and additional re-
porting on Square's response to merchants' complaints white-board explainer videos.
about Square's withholding of funds; and a new part- • Resource Guide: Grab attention with
nership between The Green Sheet and Board Studios
that offers a suite of video services designed to help advanced mini ads in print and
payments industry service providers create impact- online.
ful marketing campaigns. You'll find additional sto-
ries under Breaking Industry News on our homepage, • Targeted Email Campaigns: Reach
www.greensheet.com.
responsive professionals who know
And no issue would be complete without words of in- and trust The Green Sheet.
spiration, company and product profiles, and updates
on recent developments in the payments community,
including appointments, acquisitions, partnerships, Danielle Thorpe
research, innovations, product launches, expansions,
podcast episodes and more. Vice President of Media Relations

What kinds of support are you seeking during this https://www.linkedin.com/in/daniellethorpe/
challenging time? What topics do you want us to ex-
plore right now? Do you have questions or suggestions
for us? We're here to help support you. Get in touch at 707-284-1686
greensheet@greensheet.com. And please send your press
releases to press@greensheet.com.

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