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solutions are virtual, customizable and continuously up- "It was important to me to be compliant in the eyes of the
dated, according to Austin Mac Nab, managing partner at card brands, which have a bigger voice in the merchant
VizyPay. acquiring world," Mac Nab said. "We worked closely with
app developers. Clover's legal teams helped us navigate
In June 2020, VizyPay released a cash discount app in the the legalities, which greatly simplified the process and
Clover app market. Designed to facilitate discounts to cus- gave us the assurance we needed that we were executing
tomers who pay in cash, the new app complements the precisely and according to plan."
company's existing cash discount program and is avail-
able to any merchant who uses Clover POS. VizyPay's cash The app makes it easier for businesses to implement and
discount app uses proprietary technology to automate start saving money, Mac Nab added. Merchants can sign
cash discounting, thereby removing fee unpredictability up for the program directly on their Clover systems. All
and helping lower the merchant's costs, Mac Nab stated. they have to do is download the app and upload their in-
ventory of products or menu items to a Clover POS device.
"We wanted to take the stigma away from cash discount
programs," Mac Nab said. "Some of the signage that is be- "When a customer pays with cash, the merchant can se-
ing used places the program in a negative light. In reality, lect the VizyPay Cash Discount Tender option and choose
our cash discount program is helping our small business cash or check, and the system will automatically apply
partners reduce and eliminate monthly processing fees the cash discount to the balance due," Mac Nab said. "The
and save millions of dollars." customer's receipt will show the cash discount received at
checkout. This is another example of how mobile apps and
Leveraging existing technology marketplace models help participating merchants build
Mac Nab mentioned he was attracted to Clover because of customer loyalty and trust."
market share and finely tuned infrastructure. While his
initial plan was to build technology to give away free to Dale S. Laszig, senior staff writer at The Green Sheet and managing
his merchant customers, he soon recognized that he could director at DSL Direct LLC, is a payments industry journalist and content
make the solution available to all merchants who use the development specialist. She can be reached at dale@dsldirectllc.com
Clover app market. and on Twitter at @DSLdirect.

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