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gested taping a conversation and creating a transcript so she could
The very point of salery point of sale
The ve see her words in print. Using the same set of questions that I use in
a typical podcast interview, I asked Tracy about her consulting prac-
Friday afternoons tice: how she differentiates from similar businesses and how fast she
is growing. Her answers helped us reframe our casual chat into a
business-focused discussion.
with Tracy Interview highlights

By Dale S. Laszig "Today's interview gave me a blueprint for exploring my core values
and value proposition," Lai said. "It made me think about my own
DSL Direct LLC personal uniqueness and how I can leverage that uniqueness and
career experience in a new industry sector."
or months now, The Green Sheet has
been sharing stories of survival, cour- Lai additionally noted that seeing these words on paper helped her
age and hope by highlighting pay- think about new ways to leverage her background, knowledge and
F ments professionals who are help- skills — perhaps to offer training or coaching or draw from her pre-
ing merchants keep their businesses alive dur- vious experience to help others assess their needs. "Helping fintechs
ing COVID-19. We've interviewed merchant survive and thrive during COVID-19 has been a constant focus," Lai
level salespeople (MLSs), ISOs, acquirers and said. "Maybe now I can find some new ways."
third-party service providers who have teamed
with merchants to take their businesses online, Dale S. Laszig, senior staff writer at The Green Sheet and managing director at DSL
implement curbside pick-up and delivery ser- Direct LLC, is a payments industry journalist and content development specialist. She
vices, activate mobile apps, and add in-store can be reached at dale@dsldirectllc.com and on Twitter at@DSLdirect.
contactless POS functionality.

Many of us have been working double shifts
to help partners and customers adapt, compete
and serve their communities. The new nor-
mal demands much of our time and resources,
which can lead to separation anxiety, fatigue
and frustration. We find solace in Zoom, con-
tactless payments and video streaming services,
technologies that help us stay connected, safe
and entertained.

Like others in our industry, I've been using vid-
eo to keep in touch with friends, family and col- Our ISO  Exclusive low cost Bill&Pay
leagues. In addition to hosting my ongoing vid- electronic invoicing pricing
eo podcast, I'm using video platforms to attend & ISV  Robust, cost effective
virtual events, watch parties, happy hours, book i3 Transafe gateway with
clubs and movie chats. And I'm finding these Partners seamless integration
calls are becoming less structured and more  Multiple pricing options including
improvisational. They also afford rare insights Enjoy surcharging and flat rate
into the private bookshelves and living rooms  Complimentary statement
of people who would otherwise have tuned in analysis
from conference rooms and office cafeterias.  L2 & L3 interchange savings for

Fintech B2B merchants
 Choose from numerous
Best of all, my recent adventures in video have platforms and sponsor banks
connected me to people all over the world who  NDF cutoff times as late as 11pm
are innovating in our space. One of them is my
friend and colleague Tracy Lai, a payments in-
dustry consultant. I look forward to our Friday
afternoon chats when we catch up and discuss
our industry and personal payments journeys. Technology driven. Human powered.
A few weeks ago, we were discussing media
use cases and the pros and cons of each plat- Contact Us
form. Tracy acknowledged that she feels more ISORecruitment@i3verticals.com
comfortable speaking than writing, something I
frequently hear from non-writing friends. I sug-
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