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NewProduct

Data-driven protection

Predicting criminal behavior is a critical requirement for
any business that uses digital platforms, especially now, as
businesses around the world migrate to online commerce,
Kádár noted. SEON's Chrome extension tool can anticipate
fraud by leveraging relevant data points. He added that
the tool is easy to integrate by downloading the Google
Chrome extension or using an API.
As he reflected on the today's threat environment, Kádár
noted that the anonymity movement is creating a safe
haven for fraudsters and criminals to collaborate. These
expanding criminal forums, combined with global
migration of businesses from physical to digital commerce,
Decimate fraud place additional pressure on businesses and fraud
professionals to protect digital assets and environments, he
added.
with embedded Supervised learning

browser tool SEON's solution is designed to mitigate fraud during
the current crisis and beyond by enabling users to react
to threats continuously and expeditiously, without
burdensome contractual agreements, the company stated.
EON, a fraud prevention solutions provider, The always-on, always-connected solution is available
added SEON Google Chrome Fraud Extension 24/7 as a self-service tool. Following a free-trial period,
to its expanding technology suite. Designed to the solution can be used on a month-to-month basis and
S seamlessly integrate into any infrastructure, the cancelled and restarted at any time.
solution draws on data from across the internet to protect a
company's digital footprint by weaning out false accounts, Kádár pointed out that SEON's platform is adaptable
stopping fraudulent transactions before they occur. The to businesses regardless of size. The platform provides
tool runs in the background, providing a frictionless fraud exceptional detail about its ongoing threat mitigation
prevention experience to all types and sizes of businesses, activities, he noted.
company representatives stated.
"Machine learning is highly automated and doesn't give
"When it comes to fraud, the main issues we've experienced much insight into why certain decisions have been made,
during the pandemic are exactly the same as before, only such as rejecting a customer's payment," Kádár said.
on a greater scale," said Tamás Kádár, CEO at SEON. "With "On the other hand, supervised learning is much more
countries in lockdown and shops closed for business, many transparent and can report on the decisions it has made.
companies have had to move online to survive, and as a This information is highly important and valuable for
result we've seen the mass digitization of many industries." merchants as it gives them information on where their
Friendly, criminal CNP fraud fraud is coming from, while enabling them to make the
correct decisions for different cases."
Kádár observed that online businesses are having to rapidly
respond to increased fraud levels, as card not present
(CNP) fraudsters exploit work-from-home environments
and real customers commit fraud during widespread,
pandemic-related business interruptions. This combination Company: SEON Technologies Ltd.
of criminal fraud and friendly fraud places undue pressure
on ecommerce businesses, he stated. Product: SEON Google Chrome
"Friendly fraud occurs when a consumer contests a Fraud Extension
transaction that took place with a merchant despite that Website: www.seon.io
transaction being completely legitimate," Kádár said. "Often
it is claimed that products didn't arrive, arrived damaged Contact: info@seon.io
or weren't as advertised. This is extremely difficult to
disprove when the seller of those products wasn't there at
the point of exchange and with many customers shopping
online during lockdown."

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