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Letter from the editors

Empowering & Connecting
t's not surprising the multifaceted payments
sphere is exhibiting uncommon resilience during
the COVID-19 pandemic. Even during less stress- today’s
I ful times, success in payments requires initia-
tive, creativity and the ability to adapt rapidly to ever payments
changing conditions. So staying strong in these times
has been a matter of being able to apply well-honed
skills to the situation at hand. professionals

To shine a light on exactly how leaders in our indus-
try are charting a path forward, this issue's lead article
shares perspectives from members of The Green Sheet
Advisory Board on how they are balancing safety and
economic needs for their own companies, their mer-
chants and partners, and the wider community. They
also weigh in on guiding lights the payments commu-
nity can keep in mind as we move through the current
crisis and beyond.

In our Education and Views sections, industry expert
contributors also provide useful insights for payments
pros during these times. Topics explored include how
to provide merchants with transformational solutions,
which are critically needed during the pandemic; how
the new normal of social distancing is leading to new
ways to connect; a reminder that we can all choose be- • Spotlight Innovator
tween taking responsibility for our own results or live
in the land of excuses for why we can't have the life we Web Pages: Capture prospects with
want; and legal lessons learned from the stunning fall branded, customized web pages for
of Wirecard.
innovators and leaders.
News briefs herein highlight some of the stories we've
covered recently, including developments in the DeFI • Video Content Marketing: Educate
Money Market, a global community focused on block- and impress with animation and
chain that believes future commerce will be bankless;
the impact across the payments sphere of the Wirecard white-board explainer videos.
bankruptcy; actions taken against certain merchant • Resource Guide: Grab attention with
cash advance providers by the Federal Trade Commis-
sion and the New York State Attorney General; a boy- advanced mini ads in print and
cott of Facebook by a group of advertisers, the NAACP online.
and the Anti-Defamation League, which object to Face-
book's policies on civil rights, consumer privacy, fac- • Targeted Email Campaigns: Reach
tual news and targeted hate speech; and a rash of ac-
count takeovers that has resulted in a flood of stolen responsive professionals who know
credentials on the dark web. and trust The Green Sheet.

Rounding out the issue are briefs on new developments
in several areas of the industry, product and company Danielle Thorpe
profiles, words of inspiration, and the Resource Guide,
which is chock-full of potential partners and service Vice President of Media Relations
providers you might want to check out. Do you have
tips for us or news to share? Please send your press re- https://www.linkedin.com/in/daniellethorpe/
leases to press@greensheet.com, and email your sugges-
tions to greensheet@greensheet.com.
707-284-1686

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