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Letter from the editors

Empowering & Connecting
hile we were wrapping up this issue,
concerning news surfaced about the U.S.
economy: gross domestic product fell today’s
W 9.5 percent in the second quarter of this
year, which would equal a 32.9 percent annual rate of payments
decline. This is despite the trillions of dollars the gov-
ernment has pumped in to shore up the economy.
professionals
Distressing as that is, however, the payments indus-
try is a good place to be right now. Why? Because of
the can-do nature of the people working in payments
from leaders of today who began fledgling enterprises
while still in school, to reps who troubleshoot thorny
problems until merchants are satisfied, to entrepre-
neurs who launch and then sell successful businesses
time after time, to innovators who continually come up
with fresh ideas that inspire others to take on new chal-
lenges.

Among those who motivate others are members of The
Green Sheet Advisory Board. This issue's lead article
presents the second group of perspectives from them
on how they are balancing safety and economic needs
for their own companies, their merchants and partners,
and the wider community. They are sources of strength
during trying times who are tackling the present while • Spotlight Innovator
also planning for success years down the road.
Web Pages: Capture prospects with
Experts contributing to this issue also inspire with in- branded, customized web pages for
sights from inside the payments realm. Herein you'll
find discussions of the need for federal stimulus bills innovators and leaders.
to support small and midsize businesses, as well as
incorporate faster payments; the imperative to main- • Video Content Marketing: Educate
tain security controls during COVID-19 and how PCI and impress with animation and
DSS compliance assessments can be done remotely; a
reminder that if you don't articulate where and why white-board explainer videos.
you're moving in a particular direction, you'll never • Resource Guide: Grab attention with
achieve the desired result, and how clarity of purpose,
clear outcomes and consistent daily action can make all advanced mini ads in print and
the difference in your career. online.

In addition, we've included product and com- • Targeted Email Campaigns: Reach
pany profiles, briefs on news posted recently on
www.greensheet.com, and updates on milestones and de- responsive professionals who know
velopments including new industry guidance, awards, and trust The Green Sheet.
ventures, partnerships, acquisitions, executive appoint-
ments and more. Plus, a free educational resource on
maintaining cybersecurity is offered in Readers Speak. Danielle Thorpe

How are you faring right now? What advice do you Vice President of Media Relations
have for your industry peers at this juncture? And,
most importantly, what helpful information would https://www.linkedin.com/in/daniellethorpe/
you like us to provide so that you can be a dy-
namic force during trying times? Reach out to us at
greensheet@greensheet.com, and do continue to send your 707-284-1686
news to press@greensheet.com.

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