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Letter from the editor

Empowering & Connecting
efore COVID-19 began its race across the
world, the payments industry had been
undergoing disruption as tech startups and today’s
B other outside enterprises sought to wiggle
in and capture a piece of the payments pie. Like the payments
true entrepreneurs they are, payments professionals,
who were already accustomed to constant changes professionals
brought about by new technology, rose to the occa-
sion: they adapted and created new products and ser-
vices, established new partnerships and learned how
to become consultants offering innovative business
services in addition to payment processing.

This experience has served our realm well during
the pandemic. Our industry's leaders and work force
quickly identified which products and services would
be most useful to specific vertical markets and then
worked expertly with merchants to help them survive
the terrible hit the crisis brought. Some sectors are even
thriving under today's extraordinary conditions.

Our sector's ability to work superbly amid disruption is
the focus of this issue's lead article. It is third and final
installment in a series spotlighting payments leaders
who are innovating during the COVID-19 pandemic to
mitigate its economic impact while setting the stage for • Spotlight Innovator
realizing the full potential of digital commerce.
Web Pages: Capture prospects with
Of course, making good use of disruption requires the branded, customized web pages for
right kind of people, which is the topic discussed by
one of our contributors, who brings home the point that innovators and leaders.
the people you spend the most time with determine
the trajectory of your life. Other experts have delved • Video Content Marketing: Educate
into best sales practices for merchant level salespeople and impress with animation and
during the pandemic, and the changing legal culture
in payments and how that affects the negotiation and white-board explainer videos.
interpretation of contracts. • Resource Guide: Grab attention with

In the news, we've highlighted some of the stories post- advanced mini ads in print and
ed recently online, including research indicating that online.
Black Friday is changed, but not dead; a free resource
providing analysis of publicly reported data breaches; • Targeted Email Campaigns: Reach
a study confirming that consumers new to transact-
ing digitally have created a fertile playing field for responsive professionals who know
fraudsters; and 25 women in fintech honored for their and trust The Green Sheet.
achievements.
As always, you'll find herein updates on business and Danielle Thorpe
professional milestones, research, partnerships, ac-
quisitions and appointments, as well as company and Vice President of Media Relations
product profiles and a few words of inspiration. We
rely on a give and take with you, our readers, to keep DaniT@greensheet.com
our magazine and resources fresh and useful. Please
do continue to reach out to us with your questions and
suggestions at greensheet@greensheet.com. And remem- 707-284-1686
ber to send press releases about your latest milestones
to press@greensheet.com.

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