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Education

Let's look at marketing for a moment. This is an area where
you have unbelievable leverage to create improvements.
Think about it, if you are running a Facebook ad or pay- Document each of these
per-click (PPC) campaign, you are spending a fixed core processes, ask for input from
amount each month, whether you generate 20 leads or
50 leads. If you have a salaried salesperson in the field, team members and keep it simple.
the monthly cost is fixed; you pay them the same salary
whether they close five deals or 15 deals. If you have a call
center, you are still paying a fixed hourly rate regardless of Why do you think franchises are so successful? Because
the number of appointments set and so on. they have processes, procedures and systems in place,
so the franchise in Houston, Texas, is producing just as
So marketing is one of the areas where you can realize efficiently as the one in Pittsburg, Pa.
the biggest leverage in your business. If you can increase
conversion ratios for Facebook ads or PPC campaigns, Systemizing your business gives you more power and
increase salespeople's closed sales, or achieve higher control. It gives you options. Duplicate your system in
appointment ratios, you have just increased your revenue, other markets, maintain it, sell it or turn it over to someone
sales, profits and portfolio value. Small, incremental else to run. If you get these four steps perfected, you will
improvements make a major difference. be a long way toward building a massive residual stream.

Document each of these core processes, ask for input from If you want to grow and expand, develop systems that
team members and keep it simple. With today's technology, allow you to do so.
there is no reason why you can't drastically improve your
business in these four key areas. Once you get the initial Marc Beauchamp is author of Survive and Thrive in the Merchant
four down, move to other areas such as operations, finance Services Industry and founder of Bankcard Life, a community for pay-
or human resources.
ments professionals. He is offering a free copy of his book to all payments
professionals at www.bankcardlife.com/greensheet. Marc welcomes
your comments and feedback at marcb@surviveandthrive.biz.

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