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Letter from the editor

Connecting and

n the midst of the ongoing COVID-19 pandemic
and during a transition from one U.S. presidential Beyond
administration to another, much of what we will
I face in the coming weeks is unknown. However,
based on the ways that consumers, merchants and the
payments industry have adapted mightily to achieve Contact us today
objectives with speed and efficiency—while innovating
along the way—it is clear that significant opportunity
lies ahead for the payments biz.
For your personal
This issue's lead article takes a look at the latest data
on the pandemic's impact, as well as the numerous
ways service providers have stepped up to assist
merchants faced with unprecedented challenges. Discovery Call
Overall transaction numbers may be down, but they
are beginning to trend upward. And our industry is
central to that trend. Nimble payments professions have
risen to the occasion with cutting-edge technology and
services to come through for merchants in need.
Payments experts have come through for one another,
too, through all seasons and market conditions, and
our contributing writers exemplify this. Within these
pages you'll delve into why it makes sense to expand
your distribution channels and how to get started; an
overview of PCI PIN security requirements and how
to navigate them; the multiple advantages to running
a small ISO; why mindset is the key to pivoting and
adapting to meet the challenges you face; how merchants
can obtain the omnichannel solutions they need in
today's digital world; and the risks involved in adhering
to security standards when regulatory compliance is Spotlight Innovator Pages, Video Marketing,
constantly evolving. Plus, in our electronic version, Resource Guides, Target Email Campaigns.
you'll also find perspectives on revolutionary changes
in payments and a four-step plan for optimizing the
checkout experience. Amplify your message across

In our news briefs, we've highlighted stories on OV channels. Expand your reach
Loop's Indiegogo promotional campaign for OV Valet,
a Bluetooth IoT payment device that fits on a keychain with pioneering, one-of-a-kind,
and can hold data for dozens of payment cards; the
unveiling of the SBA's simplified PPP forgiveness multimedia promotions and
process; warnings from experts on a second surge campaigns. Partner with us today.
in COVID-related fraud; and research data pointing
toward a promising year-end holiday shopping season.

You'll also find new company and product profiles, as Rick Aston
well as updates on company initiatives, resources, and
other milestones; industry research and guidance; new Media Partnership Specialist
technology partnerships, several recent acquisitions; Rick@greensheet.com
executive appointments; and words of encouragement
to inspire you on your professional journey. As
always, we will welcome your questions, comments 707-284-1693
and suggestions at greensheet@greensheet.com, and
we look forward to receiving your press releases
at press@greensheet.com.
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