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Connecting and
Letter from the editor Beyond

sense of power accrues when folks from all
walks of life focus on the same thing. One
such time is the transition from one year to Contact us today
A the next. When January rolls around, mil-
lions of people see it as a chance for a fresh start. Some
write resolutions on New Year's Day, only to forget
them weeks later. Others, however, reflect on the old For your personal
year coming to a close, set their course for the coming
year and map out steps to take them exactly where they
want to go.
Discovery Call
Leaders in the payments community are in the latter
group. Their success is due in part to their ability to
plan strategically and follow through expertly, adjust-
ing quickly as conditions change. No year has required
more pivoting than 2020. This issue's lead article shares
the first portion of insights members of The Green
Sheet Advisory Board provided when we asked them
how they've fared in 2020, what they've learned and
what they have in mind for 2021.

Industry experts contributing to this magazine have
also assessed the challenges of 2020. They have empha-
sized the importance of setting aside a few hours for
strategic thinking now in order to reap considerable re-
turn on investment going forward; they've also noted
the opportunity this year's rise in ecommerce presents
to ISOs and MLSs seeking to help brick-and-mortar Spotlight Innovator Pages, Video Marketing,
merchants set up online sales. Other topics explored
include the looming importance of state, federal and Resource Guides, Target Email Campaigns.
international laws devised to protect person informa-
tion (PI); the changing B2C landscape, which is spur-
ring payments professionals to look anew at the B2B Amplify your message across
sphere; and how to design a great customer experience
by putting yourself in your customers' shoes. channels. Expand your reach

In the news we've included briefs on how Wnet and with pioneering, one-of-a-kind,
Mastercard are inspiring gender equality; the National multimedia promotions and
ATM Council's eighth annual convention, which went
online and expanded the council's reach; the rapid campaigns. Partner with us today.
global expansion of the payment processing market;
new research suggesting online buying isn't just a
short-term fix for a temporary situation; and indicators Rick Aston
pointing to a healthy 2020 holiday shopping season.
Media Partnership Specialist
Inside you'll also find our latest new product and com-
pany profiles, along with as many updates as we could Rick@greensheet.com
fit in about professional and company milestones such
as executive appointments, recent research, acquisi- 707-284-1693
tions, partnerships and more. To get the word out on
your latest developments, please send press releases to
press@greensheet.com. And remember to send questions
and comments to greensheet@greensheet.com.
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