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"I love the caveman analogy," Mac Nab said. Imagining that "Having a voice in The Green Sheet and other industry
humans and T-Rexes had coexisted in the same epoch, he trade publications helps us amplify the voice of the small
suggested that people would have survived by studying business owner."
T-Rex behavior and trends so they could anticipate their
next move. That's how you adapt, he stated. Mac Nab went on to say he focuses on two voices in our
industry: the voice of the small business owner and the
Mac Nab elaborated: If I'm a caveman who has to deal with voice of the agent and ISO that serves them. Dinosaurs in
a T-Rex, I'm probably going to know a majority of their our industry are not adapting as fast as the smaller guys
moves and where they like to hang out. So, if the T-Rex like me: we can pivot easily and smoothly; dinosaurs, on
likes to hang out in Section A of the jungle, I'll probably the other hand, can't turn around their massive businesses
want to hang out in Section D, where I'm less conspicuous. as fast as we can, he said.
I'll be surrounded by other people at risk of getting picked
up and spit out by dinosaurs who don't think twice about "We are okay with being in the public eye, being all over
small business owners and just don't care. social media and talking openly to the media about the
challenges, threats and opportunities that are facing the
Are you active on media platforms? payments industry," Mac Nab said, adding that he and his
In considering ever-present threats facing today's business employees and partners are not afraid of having reviews
owners and third-party service providers, Mac Nab on their websites. "Unlike the dinosaurs, we say bring it on;
underscored the need for payments professionals to align let's have an open dialogue. We're not afraid of being called
with trusted partners. Community building gives us out. Dinosaurs don't post on social media for a reason. They
strength in numbers against the dinosaurs of the world; it don't want their names all over the place because they don't
also gives us a voice, he stated. want people to know what they do."

"I think the newer generation of the payments world is Dale S. Laszig, senior staff writer at The Green Sheet and managing
realizing that transparency with the backing of social director at DSL Direct LLC, is a payments industry journalist and content
media and payments industry trade media gives small strategist. She can be reached at dale@dsldirectllc.com and on Twitter
and midsize business owners a voice," Mac Nab said. at @DSLdirect.