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Education TradeAssociationNews

travel dates, budgeting, mapping a trip route, locating and ETA plans more
reserving a hotel room, buying tickets to enter the theme
parks and finally deciding what activities to attend.
Peak performance is similar in sales and in life. The most virtual events

prosperous ISOs and MLSs in this industry have what
Anthony Robbins calls a MAP, short for Massive Action in 2021
Plan, for success. First, you get clarity, create a strategy
and then you're ready to build a MAP, which is a road map
of actions you're committed to taking to hit your targets. hroughout 2020, the Electronic Transactions
Association has hosted a range of interactive
In Awaken the Giant Within, one of my favorite books, events designed to bring together a diverse
Robbins wrote. "The truth of the matter is that there's T cohort of payments industry stakeholders.
nothing you can't accomplish if: 1) You clearly decide These digital offerings help the payments ecosystem stay
what it is that you're absolutely committed to achieving, informed, gain new insights, and explore the latest emerg-
2) You are willing to take Massive Action, 3) You notice ing trends and technologies, according to event organiz-
what's working or not, and 4) You continue to change your ers.
approach until you achieve what you want."
Following is an overview of upcoming events:
The underlying factor in all success is massive action. Step • Educational panel: On Feb. 5, 2021, ETA University
out each day and commit yourself to taking the actions will explore emerging economic, business and
you need to bring your vision to reality. If you need to policy trends with industry experts. Panelists will
make 50 cold calls to get three solid appointments, then share insights on industry basics, mobile payments,
don't stop until you have reached your goal for the day. faster payments, privacy, data aggregation, helping
Each day builds upon the next. When you get in the habit the underserved, online small business lending and
of taking action and building discipline, you will start more. While the event is not open to members of the
seeing positive results from your daily MAP, and it will press, policymakers who are new to payments and
start to come automatically. seasoned professionals who want to expand their
knowledge are welcome to attend. Questions can be
Another key is to ask quality action questions daily. directed to Jeff Patchen at jpatchen@electran.org.
Quality questions direct your focus and get you in a state
of mind that readies you to take action. Instead of asking • Voice of payments: People shaping policy: This
yourself self-defeating questions—like, why can't I?—start virtual series, available to ETA members, is designed
your day by asking questions like these: to facilitate discussions among ETA members and
policymakers about the latest trends in payments
• What am I committed to achieving today? 30 days technology from a variety of perspectives and areas
from now? 90 days from now? of expertise. Each event generally lasts 1/2 hour. For
• What can I do today to move myself closer to my additional information and questions, contact Jeff
dreams? Patchen at jpatchen@electran.org.
• What is my MAP for today? • ETA spotlight calls: This conference call series for
ETA members shares insights from industry leaders
• What will my life look like 30 days, 90 days and one on key policy issues facing the payments industry.
year from now if I don't take these actions? The program enables members to hear directly
from subject-matter experts on emerging trends
• What is the cost of not taking these actions? and public policy. Through these discussions, ETA
members can identify related risks and opportunities
• How will it impact my life, finances, family and as well as potential impact of these policies to their
career? businesses. ETA Spotlight Calls generally last 1/2
hour. Questions can be directed to Scott Talbott at
The cost is too great not to do this work. Set your targets, stalbott@electran.org.
create a MAP, ask yourself quality questions—and take
Nike's advice: just do it! • Webinars: ETA webinars offer original, essential
and unbiased information about the payments
Marc Beauchamp is author of Survive and Thrive in the Merchant technology industry. These live, on-demand
Services Industry and founder of Bankcard Life, a community for pay- virtual events provide interactive and media-rich
ments professionals. He is offering a free copy of his book to all payments presentations on current industry trends in the
professionals at www.bankcardlife.com/greensheet. Marc welcomes industry. The webinars typically run between
one and two hours and can be viewed from a web
your comments and feedback at marcb@surviveandthrive.biz.
browser.
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