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Connecting and
Letter from the editor Beyond

iven the rollout of COVID-19 vaccines,
many of us have renewed optimism for the
future. Major challenges remain, of course, Contact us today
G as the coronavirus continues to claim
record numbers of people daily. But as we transition to
2021, the end is in sight. And just like payments compa-
nies expertly served merchants facing unprecedented For your personal
closures, downturns and shifts in their businesses,
our industry will rise to the occasion when companies
ramp up in whatever the new normal turns out to be.
The resiliency of the payments biz and the desire on the Discovery Call
part of so many to not just earn a great living but to also
be of service is another cause for optimism.

So, we bid farewell to 2020 with appreciation to
professionals throughout the business we report on
week in, week out. And we continue in this issue's lead
article to share insights from members of our Advisory
Board who took time from their busy schedules to
convey what has worked for them and their clients
during the pandemic and what plans they have going
forward.

We also want to acknowledge the astute contributors
who've shared their expertise within these pages.
Topics they've addressed include the need to take
decisive actions now to get the results we want in 2021;
harmful buyer tactics to watch out for when selling a Spotlight Innovator Pages, Video Marketing,
merchant portfolio; revisiting email marketing basics
when in-person outreach is at a standstill; how PayPal's Resource Guides, Target Email Campaigns.
crypto solution might help bitcoin go mainstream;
why success in a world altered by COVID-19 requires
different tools and a different mindset; why now is an Amplify your message across
opportune time for ISOs and MLSs to enter the cannabis
market; and facing the reality that the traditional office channels. Expand your reach
is now a thing of the past.
with pioneering, one-of-a-kind,
No issue would be complete without news briefs multimedia promotions and
highlighting stories recently posted on our home
page. These include the holiday shopping season's campaigns. Partner with us today.
strong start, Sysnet's acquisition of ControlScan's MCS
division, consumers' liking for EMV pay-at-the pump;
notable female fintech leaders; the rise of buy-now, Rick Aston
pay-later schemes, and updates to The Green Sheet's
MLS Forum. You'll also find new product profiles and Media Partnership Specialist
updates on key areas of the industry.
Rick@greensheet.com
Thank you for your support through a year like no
other. We look forward to continuing to provide you 707-284-1693
with useful information and resources in 2021. To that
end, please send press releases to press@greensheet.
com, and share your questions and feedback with us at
greensheet@greensheet.com.
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