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Education

Go for B2B, a $20 billion longer pause; I could almost hear the
person on the other end of the phone
opportunity searching for an answer—but there
was none.

I know the leader wanted to give me
more, but it was just not there. As an
ISO, does this conversation have a
familiar ring to it? Is this what you
are leading with on your B2B sales
calls?

The origins of Level II and III data
go way back to 1986, when the first
purchasing cards were issued in the
United States. Back then it was the
U.S. government that was essentially
the test bed for purchasing cards
By Roger McNamara before they were finally rolled out
Guide2Interchange to non-government merchants in the
1990s.
ecently, I was having a conversation with a sales leader from one of
the big ISOs. I asked, "So what is the merchant value your people Data transfer issues
are selling in B2B? There was a bit of a pause, and then the indi-
R vidual said, sheepishly, "Level II and Level III data." I probed fur- The issuers had a little problem in that
ther, asking,"Anything else you guys talk about?" This time there was a much they needed to pass on information
that was contained on the purchasing
orders (POs) they would now
electronically be replacing. To get
a supplier to pass on that data, they
offered a rate reduction to encourage
the process. In theory, it worked
really well. In practicality, it was not Our Loans Are Tailored
always a home run. In some cases,
businesses had the data but failed
to pass it. In others they passed it to
a processor who failed to pass it on. Just For You
In some cases it worked as designed,
but to say the benefits it delivered to
suppliers were universal would be a At Boca Capital Partners, we offer flexible
stretch.
loan terms with no prepayment penalties
Much has not changed despite the
passing of time. Granted, technology Get a loan from $50,000 to
has assisted in some ways to make up
for data that is not entered, but with a $3,000,000 for your business today
percentage of B2B spend on consumer
cards, Level II and III data is a non-
starter for this business volume. Call Now: 844-531-4957
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Simply stated, the more data required
for a transaction, the higher the level
assigned to that transaction. Level
III requires the most data and can
provide the largest rate reductions.
The three primary factors affecting
whether a transaction qualifies for
Level III interchange rates are if the
BOCA
card itself is eligible for Level III BOCA
CAPITAL L
data, if you have provided all the CAPITA
PARTNERS S
PARTNER
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