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All-in-one web-presence improvement tool

Spreadsheet, the company noted. My Merchant Toolbox
enables MSPs to track problem merchants or categorize an
entire merchant base by sales volume, review quality, in-
dustry, or other specific categories and metrics.

The Informational Toolbox contains a series of graphs
and other metrics to help users understand their database
against peer groups and other things.
ebPR has created WebPR Merchant Database,
a technology solution designed to help mer- WebPR Score is designed to simplify risk management by
chant service providers (MSPs), merchant enabling MSPs to assess the web presence of existing and
W level salespeople (MLSs) and their merchant prospective merchants. The proprietary scoring tool can
customers improve their web presence. By aggregating enhance new account onboarding by making prospective
data from multiple sources, WebPR provides a single- merchants' online reputations part of the approval process.
access view of compliance, credit monitoring and reputa- The WebPR Score is determined by weighting the quality of
tion management, according to Michael Ross, founder at merchant reviews, negative reviews, total number of com-
WebPR. plaints broken down by source, and more.

"ISOs, MSPs and MLSs can see all of their customers' re- In addition to these dynamic digital tools, WebPR can help
views, complaints, listings and mentions with the WebPR participating MSPs and MLSs maintain compliance by
Dashboard," Ross said. "They can also earn recurring rev- demonstrating to credit facilitators and regulators that they
enue streams when they sell the Merchant Dashboard to have specific tools for tracking the credit quality of their
their customers." merchant portfolios.

Ross additionally noted that WebPR dashboards and real- Merchant benefits
time tools can improve back-office efficiencies. For exam-
ple, WebPR's daily notifications enable MSPs and their mer- WebPR merchants receive a personalized dashboard and
chants to react quickly to bad reviews and complaints. This toolkit. These resources, also available with a single sign-in,
capability is critical, he added, because online reputations can help merchants monitor and improve their web pres-
are dynamic by nature and subject to change. ence while monitoring credit profiles and compliance sta-
tus, Ross stated. In addition, WebPR Score enables partici-
MSP benefits pating merchants to react quickly to negative notifications
from WebPR Daily Alerts. Responding in a timely manner
WebPR's secure and customizable dashboard, available to unhappy customers can help merchants prevent claims,
with a single sign-in, provides ISOs, MSPs and MLSs with losses, decreased business levels and business failures.
four essential customer management tools: Early Warning
Notifications, Total Merchant Information Spreadsheet, My WebPR also empowers merchants by enabling them to re-
Merchant Toolbox and the Informational Toolbox. spond and send out proactive messaging, Ross noted. This
can serve as a prop that helps them improve their connec-
Early Warning Notifications alert MSPs when merchants tivity to their customer base by inviting guests to like them
receive negative reviews and feedback. Daily Alerts esca- on Yelp and provide reviews and ratings. By providing
late negative activities to MSPs who can react quickly to comparable tools and capabilities to merchants and their
help their merchant customers normalize the situation. service providers, the all-in-one, dual-facing solution rein-
These daily alerts report an array of status changes, includ- forces online reputation management, Ross pointed out. It
ing Negative WebPR score and trend changes, merchants enables either or both parties to quickly respond to poten-
with trending bad reviews, merchants with one-star re- tially damaging feedback and online reviews.
views, and merchants with BBB alerts in the last 30 days.
Daily email alerts are summarized on the WebPR user
dashboard.
Company: WebPR
The Total Merchant Information Spreadsheet contains a Product: WebPR Merchant Database
complete listing of merchants by name, sales volume, in- Website: www.webpr.com
dustry, bad/total reviews and other relevant metrics. Cus-
tomizable reporting and configuration settings enable us- Contact: info@webpr.com
ers to compile and sort data. If you want to break out the
data, you can create custom reports with My Merchant

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