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Letter from the editor

he public at large hasn't been eagerly await- Empowering & Connecting
ing real-time payments, but leaders in the
payments community have anticipated the today’s
T arrival of real-time payments for years. Now,
at last, they are a reality. With the groundwork done payments
and The Clearing House's RPT running transactions
in about three seconds, real-time payments are set to professionals
expand. And they won't be powered by just one com-
pany or network. This issue's lead article delves into
this milestone moment for real-time payments, pre-
senting the views and actions of players and networks
involved, advantages to and likely impact of real-time
payment implementation, and hurdles for financial
institutions to overcome in deployment.

Additional advancements in the payments and fin-
tech sphere are highlighted in our News Briefs section,
which includes stories on IBM, Mastercard and Saudi
Payments' instant commerce network; research indicat-
ing that touchless payments are here to stay; advanced
approaches to security and compliance; and steps Visa
and Mastercard are taking to support cryptocurrency
transactions. These and other breaking news stories
can be found on our homepage, www.greensheet.com.

Industry experts contributing to this magazine have • Spotlight Innovator
also addressed advancements in the industry by, for
example, taking a look at how we've changed from sell- Web Pages: Capture prospects with
ing equipment and payment processing into selling an branded, customized web pages for
uninterrupted experience for consumers and business
owners alike, which has required technological innova- innovators and leaders.
tion and new types of partnerships to pull off. Other • Video Content Marketing: Educate
topics addressed by our contributors include how to
eliminate clear text cardholder data from your network and impress with animation and
by combining tokenization with encryption at every white-board explainer videos.
transaction point; rules to follow to ensure you are run-
ning a profitable merchant level salesperson business; • Resource Guide: Grab attention with
and problems with traditional payment processing,
including confusing pricing models, rogue agents and advanced mini ads in print and
onboarding issues, that are contributing to the rise of online.
payfacs.
• Targeted Email Campaigns: Reach
You'll also find a question and answer in Readers Speak responsive professionals who know
about payment processing for cannabis businesses,
along with company and product profiles. Also in- and trust The Green Sheet.
cluded are short items in Industry Update on industry
milestones including new guidelines, honors, rebrands,
certifications, appointments, partnerships, acquisitions Rick Aston
and research.
Senior Media Partnership Specialist
We hope you find plenty of helpful information within
these pages. Our aim in creating each issue and main- Rick @greensheet.com
taining our website is to provide resources and con-
nections to help you flourish in your career. We'll be 707-284-1693
happy to receive your questions, suggestions and oth-
er feedback at any time at greensheet@greensheet.com.
And we'll continue to post press releases you send to
press@greensheet.com.
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