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Letter from the editor

ayments leaders had a Empowering & Connecting

range of responses when
the COVID-19 pandemic today’s
P gripped the world in 2021,
as well as a diversity of approaches payments
to serving customers when in-per-
son business and social interactions picked up as
restrictions imposed for public safety began to ease. professionals
As evidenced by answers members of The Green
Sheet Advisory Board provided to a series of ques-
tions we asked, their strategies were distinct during
the crisis because they came from deep knowledge of
their unique customers, employees and communities.

This issue's lead article is the second of a two-part
series that gives insight into decisions our advisory
board members made during this unprecedented
time. It shows how flexibly and appropriately they
took charge to help ensure the best outcome for all.
And it shares some of their wisdom gained.

Of course, advisory board members aren't the only
sharp professionals in the payments sphere. We pub-
lish contributed articles in our Education and Views
sections, as well as on our Readers Speak page. In this
issue, contributors discuss the hidden value of trans-
actional data, which can be harnessed to better man- • Spotlight Innovator
age attrition, discover unmet needs, analyze profit- Web Pages: Capture prospects with
ability and more; the rise of integrated solutions and
suggestions on how to think like a fintech rep instead branded, customized web pages for
of a bankcard rep; and how, as a result of COVID, be- innovators and leaders.
ing served took on a whole new meaning as a massive
spike in digital commerce made it difficult for mer- • Video Content Marketing: Educate
chants to discern good customers from fraudsters. and impress with animation and

The industry has been bursting with news during white-board explainer videos.
this time of renewed activity, which is reflected in the
stories we post regularly online under Breaking In- • Resource Guide: Grab attention with
dustry News. A sampling of those, included in News advanced mini ads in print and
Briefs, covers the soaring growth of digital com-
merce; HSBC's withdrawal from the U.S. retail bank- online.
ing market; the recent Southeast Acquirers Associa- • Targeted Email Campaigns: Reach
tion's celebratory in-person conference; the Fed's look
into cryptocurrency with an eye for creating its own; responsive professionals who know
credit card surcharging's green light from legislators and trust The Green Sheet.
in Colorado, leaving only Connecticut and Massachu-
setts with laws on the books prohibiting the practice;
and the need for credit unions to go digital to rein- Rick Aston
force their customers' loyalty.
Senior Media Partnership Specialist
New company and product profiles, along with up-
dates on recent milestones are also included. Rick @greensheet.com

We'll welcome your feedback at greensheet@greensheet.
com and your press releases at press@greensheet.com. 707-284-1693
And if you want to participate as a contributing writ-
er, please email editor@greensheet.com.

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