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Letter from the editor

hen fine dining and fast casual establish-
ments were closed due to the COVID-19
pandemic, QSRs filled orders by kiosk, Empowering & Connecting
W drive-up window, curbside pickup and
home delivery while pushing employees and technol- today’s
ogy partners to make foodservice faster, cleaner and
safer. Today, QSRs continue to deliver speed, con- payments
venience and safety at scale. This issue's lead article
looks at technology innovation through the lens of professionals
service providers who helped QSRs not only survive
the pandemic but also shape a new generation of
digitally enhanced restaurants prepared to thrive far
into the future.

In Street Smarts , the pandemic's effects are also
SM
addressed, particularly how merchants and services
providers adapted to dramatically altered conditions
brought about by restrictions on in-person interac-
tions enacted to help stop the pandemic's spread. Oth-
er contributing writers deal with how the pandemic
brought into clear view that traditional retails cannot
cut it anymore; how to respond without creating ill
will when a merchant decides to switch to another
provider; the need for both ISOs and merchant level
salespeople to understand the differences between
independent contractors and an employees to avoid
running into trouble with federal and state agencies • Spotlight Innovator
down the road; and Web Pages: Capture prospects with
branded, customized web pages for
In news briefs, we've covered the FBI's arrest of Steven
Short, former owner of Florida-based E.M. Systems, innovators and leaders.
and Brandon Becker, former CEO of the Los Angeles- • Video Content Marketing: Educate
based sub-ISO CardReady LLC, who are alleged to
have hoodwinked an unnamed ISO and its upstream and impress with animation and
partners into processing credit and debit card trans- white-board explainer videos.
actions in a telemarketing scheme that bilked more
than $19 million from consumers seeking debt relief; • Resource Guide: Grab attention with
an interview with payments industry leader Lisa Shi- advanced mini ads in print and
pley, who is now chief revenue officer at Talus Pay;
research detailing how next-generation contactless online.
solutions, with enhanced security and future-proof • Targeted Email Campaigns: Reach
features are facilitating safe, clean commerce at
banks, restaurants and stores; the fierce competition responsive professionals who know
in the gift card market, particularly during the 2020 and trust The Green Sheet.
holiday season; and the Midwest Acquirers Associa-
tion's honoring of Juan Ortiz, a partner in Field Guide Rick Aston
Enterprises, with their Industry Achievement Award.
Senior Media Partnership Specialist
We've also included our customary company and
product profiles, as well as highlights from recent Rick @greensheet.com
Merchant Sales Podcast episodes, including choosing
the best sales team structure, reimagining customer
loyalty and selling big merchant accounts. You'll also 707-284-1693
find notes on new achievements, partnerships, re-
search, acquisitions and appointments in our sphere.
Please help us spread your news by sending your
press releases to press@greensheet.com. And remember,
we welcome feedback at greensheet@greensheet.com.
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