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Letter from the editor

n the ever-changing, complex world of pay-
ments, it's reassuring to know that prepaid
cards, particularly gift cards, continue to gain Empowering & Connecting
I popularity in both physical and digital forms.
They appeal to merchants, ISOs, merchant level sales- today’s
people (MLSs) and consumers—a winning proposi-
tion for all involved. payments

This issue's lead article delves into recent data from professionals
researchers in the prepaid sphere and offers perspec-
tives from professionals working in diverse areas of
the industry, including experts managing prepaid
programs, training agents in the field, onboarding ac-
counts, processing transactions and providing indus-
try analysis. Gift card programs can't entirely elimi-
nate merchant attrition, but including a full range of
prepaid and gift card options in the ISO/MLS suite
of offerings is a no-brainer: they effectively enhance
customer loyalty and reduce churn.

Another way to reduce churn is discussed by one of
our contributors to this issue: study your competitors
so you can be sure to differentiate yourself and not
use the same approaches that they are using. Another
expert featured herein details the challenges of run-
ning the back office in today's processing environ-
ments and offers advice on how to build a better back • Spotlight Innovator
office. Also recounted herein is one professional's Web Pages: Capture prospects with
experience being hacked and the repercussions and branded, customized web pages for
remedial actions that ensued.
innovators and leaders.
News briefs highlight the following stories: the FTC • Video Content Marketing: Educate
and the DOJ urged the Federal Reserve Board to take
a tougher stance to make sure merchants are able and impress with animation and
to choose which networks are used to process their white-board explainer videos.
card-not-present debit transactions; British finance
leaders raised the spending limit for contactless card • Resource Guide: Grab attention with
payments following a public discussion with retail advanced mini ads in print and
and banking leaders; a survey by PayNearMe reflects
demand for faster, simpler, more personalized bill online.
pay applications; the COVID-19 pandemic accelerated • Targeted Email Campaigns: Reach
demand for faster payments, per a recent Fed survey;
Positive Technologies disclosed three vulnerabilities responsive professionals who know
in PAX S920 and D210 terminals, which PAX swiftly and trust The Green Sheet.
addressed; and the reopening of FinovateFall in New
York City drew thousands of exhibitors and attend- Rick Aston
ees, and organizers believe the popular conference,
flurry of investment rounds and M&A activity reflect Senior Media Partnership Specialist
a vibrant fintech community,
Rick @greensheet.com
If you have a professional or company milestone to
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com. We rely on news you send us for new product 707-284-1693
and company profile leads, as well as for the items in
Industry Update, which include new appointments,
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come your feedback at greensheet@greensheet.com.
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