Page 36 - GS211001

NewProducts
NewProducts

Win customers, repel bad actors

with advanced biometrics

Simple, scalable integrations

Revelock technology and its historical biometric intel-
ligence are natively integrated into the core Feedzai plat-
form, and available APIs make these technologies simple
to integrate into proprietary systems, Renshaw noted. The
Feedzai platform, with Revelock, enables partners to holis-
eedzai, a cloud-based financial risk management tically assess financial risk using customizable technology
platform, acquired Revelock, a biometrics solu- to create comprehensive models, rules, labels, reporting
tion designed to detect and prevent financial and visual modeling to connect seemingly disparate fraud
F crime before it occurs by identifying users, devic- events with devices and users, Renshaw stated. Designed
es and transactions. The acquisition enhances Feedzai's to grow and scale with users, the program facilitates fast
end-to-end risk management and predictive analytics capa- investigations as well as a frictionless and transparent user
bilities, company representatives stated. Andy Renshaw, journey, he added.
vice president, payment strategy and solutions at Feedzai,
pointed out that Revelock uses advanced biometric, behav- Renshaw mentioned that Feedzai partners can automate
ioral, device and network data analytics to block threats Revelock's biometric intelligence to block bad actors and
and expedite legitimate transactions. prevent impersonation attacks. "Using KYU provides an ef-
ficient way of preventing fraud losses by stopping them be-
"Revelock's pre-transaction intelligence is known as Know fore they occur," he said. "Revelock provides active defense
Your User (KYU) and delivers continuous user verification and preemptive defense capabilities that automatically and
across the user journey to verify only legitimate users are proactively prevent fraud losses, improve fraud operational
allowed to initiate transactions," Renshaw said. "KYU en- efficiencies, and prevent negative customer experiences."
ables bad actors to be stopped automatically by challenging BionicID
them or preventing them from executing a transaction 'at
the front door.'" Revelock's hypergranular approach to analyzing individ-
ual behavior and device characteristics can help financial
Combined capabilities service providers create a dimensional profile of each cus-
Feedzai and Revelock's combined capabilities create a mas- tomer during an onboarding or checkout process, which is
sive financial intelligence network that Renshaw described called a BionicID, Renshaw stated. BionicIDs consist of user
as a vault of more than a trillion data points, sessions, and behavioral biometrics (how you type, swipe, hold and use
anonymized profiles of good and bad actors. He character- your device to access a protected web or mobile app), be-
ized Revelock's digital identity solution as a hypergranular havioral analytics (when and what you do), and device and
tool that can detect subtle changes in user behavior to pre- network data.
dict if a session can be trusted. These enhanced risk man-
agement attributes minimize anti-fraud and anti-money Revelock uses hybrid AI models and deep learning to ana-
laundering compliance while improving the user experi- lyze each BionicID and its data points, and continually up-
ence, he noted. dates and analyzes every interaction throughout the KYU
process. Revelock examines the identity of users perform-
"The acquisition of Revelock provides Feedzai the ability to ing every action and allows verified users to proceed or
deliver a complete predictive analytics solution," Renshaw block bad actors, Renshaw noted. "BionicIDs are extremely
said. "Revelock's fraud prevention capabilities detect and difficult to copy and provide a unique identifier allowing
prevent bad actors from making fraudulent transactions by for accurate user identification that protects customers
detecting and preventing manipulation and impersonation from the most comprehensive range of manipulation and
attacks designed to compromise user accounts or hijack impersonation threats," Renshaw said. "The use of Bioni-
sessions." Renshaw further noted that banks, payment pro- cIDs delivers the most flexible way for organizations to stay
cessors, acquirers and merchants can leverage Revelock's in front of the ever-evolving threat landscape and stay one
behavioral analytics to assess and protect customers from step ahead of cybercrime."
login to checkout. These insights improve risk manage- Company: Feedzai
ment speed and accuracy while helping protect users from
threats, which may include malware, phishing, and account Product: Behavioral biometrics
takeover attempts, he added. Website: www.feedzai.com

Contact: sales@feedzai.com
36