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IndustryUpdate

PXP to expand in US with Shift4 for the past 18 years. He will now oversee development
and dissemination of technology for BlueStar’s external
Acquiring and payment services provider PXP Financial customers, vendors and other partners.
Inc. is partnering with Shift4, a provider of integrated
payment processing and technology solutions. Shift4 Dean Reverman will replace Fraker as vice president of
will be added to PXP’s platform as an acquirer, improv-
ing PXP's connectivity and reach in the United States, marketing responsible for all aspects of marketing for
BlueStar. Reverman’s tenure at BlueStar spans over 10
allowing PXP's customers to reach a wider market and
offer an improved payment experience to end-users, years, where he has served as global marketing manager
and most recently as director of North American market-
PXP stated. Kamran Hedjri, CEO at PXP added, "The
US is a complex market, but by leveraging partnerships ing. Reverman will direct the creation and management
of BlueStar’s value-add marketing programs.
locally, PXP can deliver a more seamless payment expe-
rience for customers.”
James Korte was promoted to MARCOM manager and
QikServe teams up with QSR Automations has been on BlueStar's marketing communications team
since 2011. As manager of digital marketing, Korte
QikServe partnered with QSR Automations, a pro- directed the strategy of BlueStar’s end-user demand
vider of kitchen automation and restaurant technology, generation program. He will now manage BlueStar's
to streamline food order fulfillment. The integration MARCOM groups as well as oversee BlueStar’s value-
between QikServe’s digital ordering platform and QSR’s add reseller program.
ConnectSmart Platform will ensure all customer orders
placed are automatically analyzed and routed to the cor- Gabrielle Sirois was named marketing manager for
rect areas of the kitchen for faster, more efficient prepa- BlueStar's Canada region. Employed with BlueStar for
ration," QikServe stated, adding that the smart integra- over 6 years, Sirois has worked on key initiatives
tion will allow restaurant operators to have a single and events, including digital marketing, social media
digital platform to manage everything from waitlists and demand generation, content marketing and more. She
table turns to orders placed by customers for delivery, will develop marketing solutions while aiding BlueStar’s
collection or dine in. customers in accelerated growth.

The integration also offers brands greater flexibility Robert Heinrich moves up at Simpay
between their online menu and the items held within
their POS system, QikServe noted. Simpay, a payment, payroll and POS provider, appoint-
ed Robert Heinrich to lead its product strategy channel
and implement product suites across the company.
ACQUISITION “With more than 20 years in the industry, Robert is the
obvious fit for this role,” said Lazaros Kalemis, Simpay’s
Tidal Commerce to acquire MBP founder and CEO.
Financial technology and payment processing company “With Robert’s expertise, we’ll be able to execute our
Tidal Commerce agreed to acquire Merchant Bancard long-term goals.” Heinrich, who has been with Simpay
Processing, stating that the acquisition will accelerate for more than 15 years, most recently as vice president
Tidal Commerce's position as a national leader in mer- of sales, said that dedicating his full attention to product
chant services. Drew Sementa, founder and CEO of Tidal strategy, taking actionable steps on client and partner
Commerce, said, “The addition of MBP will comple- feedback, and improving Simpay's product stack is an
ment and strengthen Tidal Commerce’s portfolio as we exciting prospect.
focus on providing merchants, associations and banks
unmatched cost savings, software and support. GlobalPlatform hires
Ana Tavares Lattibeaudiere
The MBP team has built an incredible reputation with
their merchants and partners, and we are pleased to add Ana Tavares Lattibeaudiere joined GlobalPlatform as
their existing customer relationships to our growing executive director. Tavares brings more than 20 years
national footprint.” of industry knowledge, nonprofit strategy and business
development to the role, GlobalPlatform stated.
APPOINTMENTS After employment at Accenture, BCG and Deloitte,
Tavares spent 15 years in various roles at GSMA, most
BlueStar promotes four marketing executives recently as head of North America, responsible for
driving global initiatives across eSIM, future networks,
Mark Fraker was named the chief technology officer for IoT, identity and diversity, and more. She succeeds
BlueStar. Fraker has been with BlueStar for over 21 years Kevin Gillick, who led the organization for more than
and served as the company's vice president of marketing 15 years.

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