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NewProducts
NewProducts

Sleek payments hardware

for beauty, wellness sphere

and contactless chip cards at checkout, reducing
chargebacks and protecting customer data.
• Cost-effective terms: Participating merchants can
pay low fees and avoid long-term contracts.
• Instant setup: Salon and spa owners and operators
will find the solution ready to use right out of the
box, with no setup required.
oulevard, a business management platform • Optional iPad integration: Operators and end-users
for beauty and wellness industries, created will find multiple configuration options for using
Boulevard Duo, a POS card reader designed to Boulevard Duo, including an iPad app for discreet
B improve the in-person salon and spa experience tipping.
and alleviate back-end complexity of merchant processing.
• Excellent support: Distributors will receive best-
Matt Danna, co-founder and CEO of Boulevard, noted that in-class support available from Boulevard's partner
most payment hardware is built more for high-volume support team.
retail establishments than high-end salons and spas, and
payments represent a pain point for nearly all beauty Ready to use
industry operators. "Boulevard Duo represents a significant Danna mentioned that Boulevard Duo is widely available
milestone in our mission to modernize the personal care and already in use at select spas and salons, including
industry," he said, describing the solution as an important Hello Sugar, a 10-location skin care spa; Rudy's Barbershop,
step toward post-pandemic productivity. a 19-location barbershop; Heyday Skincare, a skincare
startup with 10 locations, and more.
Danna pointed out that Boulevard Duo combines beautiful
hardware with sophisticated software, both customized Jeremy Shieh, owner of Refine Men's Salons, called
for beauty environments. The device's aesthetic design and Boulevard Duo an elegant solution that prompts clients
advanced features such as discreet tipping and contactless through a smooth, seamless checkout flow. "Payments
payments, enable spas and salons to deliver an excellent can sometimes be an uncomfortable interaction between
customer experience from the initial booking to the final customers and their stylists, but Boulevard makes it fast,
payment, he stated. easy, and painless — without the stylist having to ask how

A thing of beauty much the customer would like to tip," he said. "We love the
features and functionality of Boulevard Duo, but more than
Danna recalled that designing, testing and launching anything, we love the overall design and how good it looks
Boulevard Duo involved numerous cross-functional at our front desk."
meetings with POS experts and leading spa and salon
owners. The finished product combines beauty, flexibility, Boulevard Duo, the newest addition to the Boulevard
payments and modern design with lightning-fast EMV platform, is helping beauty industry owners and operators
processing, and multiple secure guest checkout options, he streamline operations, increase sales, and delight customers,
stated. Danna stated, adding that the company's all-in-one platform
includes client self-scheduling, CRM, marketing, custom
Duo's integration with Boulevard's platform facilitates reporting, and integrated payment processing.
appointment scheduling, inventory management, staff
commissions, reporting, and more, Danna noted. In "Boulevard delivers an intuitive, modern SaaS solution
addition, the platform provides a single-access view across to an industry traditionally underserved by technology,
an enterprise where owners and operators can easily helping them unlock their full potential," Danna said.
synchronize their bank deposit, appointment and sales
history data, he added.
Following are additional features and benefits as described Company: Boulevard
by the company: Product: Boulevard Duo
• Touchless commerce: Customers can check out with Website: www.joinblvd.com
contactless payment cards and digital wallets like
Apple Pay and Google Pay. Contact: sales@joinblvd.com
• EMV certification: Customers can use contact
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