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Letter from the editor

eaders and analysts at the
intersection of retail and
payments are predicting the Empowering & Connecting
L longest and largest year-end
holiday shopping season ever record- today’s
ed. And this issue's lead article cites plenty of data to
back them up. From the National Retail Federation payments
to Bloomberg Intelligence, Blackhawk Network to
Mastercard, Adobe Analytics to Food Marketing
Institute, experts are not worried that pandemic- professionals
related supply chain issues and fears about inflation
will inhibit the flood of transactions online and at
physical POSs during the final weeks of 2021. Now
is a time when payments professionals can celebrate
after working diligently to help merchants seam-
lessly mesh payments and other business services to
improve their efficiencies and profits.

Gaining new business and combating attrition remain
challenging and require updating sales approaches
in the new normal brought about by changes in
consumer purchasing habits during the ongoing
COVID-19 pandemic. One contributing writer
discusses just what kind of adjustments are needed
now to uncover and address merchants' pain points.
Other topics explored by our contributors include
changes the pandemic caused in the alternative • Spotlight Innovator
finance sphere; the benefits of working with a partner,
as long as you pick the right one; challenges ISOs face Web Pages: Capture prospects with
in balancing a spectrum and determining what level branded, customized web pages for
of risk a processor will accept; and why it's important innovators and leaders.
to not rush to judgment when a payments equipment
or services provider falls under government scrutiny. • Video Content Marketing: Educate
and impress with animation and
The stories highlighted in news briefs herein cover
a recent research revealing that 83 percent of 100 white-board explainer videos.
executives surveyed are disabling collaboration • Resource Guide: Grab attention with
features to protect sensitive data and maintain
regulatory compliance; a recent FBI raid on the advanced mini ads in print and
Florida offices of PAX Technology; the PCI Security online.
Standards Council's recent Global Community
Forum, which was hosted online and attracted nearly • Targeted Email Campaigns: Reach
3,500 attendees; Plaid's new "ecosystem" of payments responsive professionals who know
partners devised to make it easier for consumers and trust The Green Sheet.
and businesses to make digital payments funded
by their bank accounts; the NRF's year-end holiday
predictions; the establishing of November as Crypto Rick Aston
Literacy Month and other developments in the
cryptocurrency realm. Senior Media Partnership Specialist

Remember to check out the updates on recent Rick @greensheet.com
milestones in our sphere, along with new company and
product profiles through which many payments pros 707-284-1693
have found new partner leads. If you have questions
or want us to report on a particular area of interest,
please email greensheet@greensheet.com, and to share
news, send a press release to press@greensheet.com.

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