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December 27, 2021  •  Issue 21:12:02




                                              Advisory Board
                                              Advisory Board






            Overcoming 2021 supply chain and


                       staffing challenges – Part 2





                                                               The first portion of members' responses was published
                                                               in "GS Advisory Board Overcoming 2021 supply chain
                                                               and staffing challenges – Part 1," published Dec. 13, 2021,
                                                               in issue 21:12:01. We wish to thank all GS Advisory Board
                                                               members who shared their perspectives for this series.
                                                               Thomas Aronica
                                                               Biller Genie

                                                                   1. One of the most important initiatives we have
                                                                   dedicated toward growing our internal contributors
                                                                   is funding. Biller Genie raised $3.5 million in seed
                                                                   funding—the majority of which is going toward our
                                                                   internal resources allocated to growing our company
                                                                   and further establishing its presence and value within
                                                                   the marketplace. As a result, we have been able to hire
                                                                   16 new employees this year alone. This has contributed
                 his is the second article in a two-part series in   immeasurably to our overall success in our marketing
                 which members of The Green Sheet  Advisory        initiatives, revenue growth, industry exposure, and
                 Board share their perspectives on the following   especially our customer acquisition and retention
        T questions:                                               strategies.
           1. What did you do in 2021 to attract and retain em-
             ployees and independent contractors? What worked
             and what didn't?                                    Contributed articles inside by:

           2. What outreach plans do you have for 2022?          Vanni Parmeggiani ...............................................................................17
           3. What have your merchant customers' main issues     James Bradley ........................................................................................19
             been? How have you been able to help?               Jeff Fortney .............................................................................................30
           4. Where do you see the greatest opportunities for new   Dustin Magaziner .................................................................................32
             payments professionals? How best can the industry
             match qualified people to those opportunities?      Ken Musante ..........................................................................................34
                                                                 TOC on page 3

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