Page 5 - GS211202

Letter from the editor

e're rounding out 2021
with the second install- Empowering & Connecting
ment of our two-part
W series in which members today’s
of The Green Sheet Advisory Board discuss what
they did in 2021 to attract and retain employees and
independent contractors, their outreach plans for payments
2022, how they've helped their merchants with this
year's main issues, and where they see opportunities professionals
opening up for new payments professionals. In both
articles in this series, advisory board members have
brought to these topics deep industry knowledge
gained from heading a range of enterprises—from
long-time industry-leading companies to scrappy
startups. They all inspire us with their ability to bring
their visions to life.

Our contributing writers offer further inspiration on
such topics as what it means to be a disrupting influ-
encer and why it makes sense to be one; how to pick
an ISO partner who provides what you really need; a
new breakdown of the payment processing cost driv-
ers; multiple benefits of offering BNPL at the POS;
why open banking is likely to grab headlines in the
new year; and how, with a bit of ingenuity, you can
align your selling style and value proposition with • Spotlight Innovator
our industry's expanding menu of services.
Web Pages: Capture prospects with
One terrific thing about being in the payments biz is branded, customized web pages for
that the ingenuity and verve of those working in pay- innovators and leaders.
ments means eye-popping new developments are al-
ways surfacing, and we, at The Green Sheet, always have • Video Content Marketing: Educate
relevant press releases to post under News From the and impress with animation and
Wire and plenty of developments to cover in Breaking
News. Stories highlighted in this issue's News Briefs white-board explainer videos.
include promising early results from Black Friday, • Resource Guide: Grab attention with
Small Business Saturday and Cyber Monday; Master-
card's hardening of its SaaS billing rules; how digital advanced mini ads in print and
options are stretching holiday shopping; Square's re- online.
brand as Block; a class action lawsuit against Priority
ISOs; and the debut of Visa's crypto advisory service. • Targeted Email Campaigns: Reach
responsive professionals who know
This final issue of 2021 wouldn't be complete with- and trust The Green Sheet.
out our customary company and profile profiles, as
well as updates on recent appointments, acquisitions,
partnerships, research and other individual and com- Rick Aston
pany milestones in payments. Nor could this issue
be complete without an appreciation just for you, our Senior Media Partnership Specialist
readers. Thank you for turning to us for information
and inspiration this year, as well as for alerting us Rick @greensheet.com
to issues of concern. We hope you prosper amid the
challenges a new year will inevitably bring. 707-284-1693

And remember to send press releases to
press@greensheet.com, and your questions and com-
ments to greensheet@greensheet.com.

5