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NewProducts
NewProducts

Boost revenue, reduce churn

with acute dispute intelligence

evant to the individual merchant, allowing them to break
down and categorize the data any way they choose," Dak-
shina said. "VEDA's smart chargeback forecasting provides
predictions about how that merchant's chargebacks might
increase or decrease in the future."
Long-term merchant relationships

hargeback Gurus, an ecommerce management Chargeback Gurus has been helping ISOs, MLSs and chan-
and fraud prevention solutions provider, cre- nel partners build long-term, mutually profitable merchant
ated VEDA, an advanced dispute intelligence relationships with value-added products and services, Da-
C platform designed to help merchants fix opera- kshina noted, adding that support is a baseline requirement
tional issues leading to customer churn and revenue loss. in today's complex, highly competitive industry.
By leveraging human intelligence and machine learning,
the solution uses advanced analytics to deep dive into the "Providing just merchant account support in a competi-
root causes of inquiries and prevent disputes, according to tive industry is no longer a long-term, sustainable strategy
Suresh Dakshina, president at Chargeback Gurus. for ISOs, agents and channel partners," Dakshina said. "A
true partner builds lasting relationships with merchants
"With VEDA, merchants have the ability to forecast charge- by knowing their pain points and proactively offering so-
back spikes and revenue recovery for up to six months in lutions even before their merchants may realize the need
advance," Dakshina said. "Vulnerability alerts and action for such solutions." In the growing chargeback manage-
steps are delivered right to their inboxes, which helps mer- ment industry, there's a clear demand for data analytics
chants analyze fraud patterns and easily identify reasons tools that can help merchants reduce the overall number
behind merchant error disputes." of chargebacks they receive, Dakshina said. With the right
tools, merchants can unlock chargebacks to discover valu-
Dakshina further noted that VEDA is another powerful able customer insights, but many merchants find it difficult
tool for ISOs, merchant level salespeople (MLSs) and other to obtain and analyze this information, he added.
Chargeback Guru channel partners, who can use the plat-
form to help merchants solve disputes while improving re- Perfecting chargeback management
tention, keeping merchant accounts healthy and avoiding With chargebacks on the rise and two out of three mer-
costly card network penalties. chants writing off chargebacks as a cost of doing business,

Enhances fraud prevention suite merchant service providers can offer merchants a strong
solution with a positive ROI within 30 days of utilizing the
VEDA will be available as an optional upgrade for Charge- VEDA service, Dakshina stated, adding that Chargeback
back Gurus clients to further enhance existing fraud pre- Gurus has always endeavored to provide its partners and
vention tools, optimize cash flow management and mini- their merchants with the best information and analysis
mize revenue loss, Dakshina stated. In addition to the available, and VEDA takes that effort to the next level.
information provided through Chargeback Guru's online
portal, VEDA delivers customized, high-level reporting on "Our goal is to take the pain out of chargeback management
a monthly basis to continuously update busy executives, he for our merchants and partners," Dakshina said. "Charge-
added. back Gurus has been a pioneer in setting the standard
in the chargeback management space when it comes to
Dakshina pointed out that VEDA's customizable features chargeback recovery and prevention. Our next-generation
provide merchants with a wealth of data and analytics in dispute intelligence platform, VEDA, will help our custom-
their preferred formats, including revenue recovery predic- ers manage their chargebacks, fraud and cash flow."
tions that suggest how much revenue Chargeback Gurus
may recover for them. These insights and predictive ana-
lytics can help identify operational inefficiencies, prevent
chargebacks and anticipate near-term changes and charge- Company: Chargeback Gurus
back trends that could potentially impact their businesses, Product: VEDA
he noted.
Website: www.chargebackgurus.com
"The Advanced Dispute Intelligence provided by VEDA can Contact: suresh@chargebackgurus.com
be customized to display the information that's most rel-
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