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IndustryUpdate

New episodes from Merchant Sales Podcast
The Merchant Sales Podcast offers inspiring interviews with industry leaders, as well as
advice, analysis and reports on topics of compelling interest to today's payments profes-
sionals. Moderated by Patti Murphy, senior editor at The Green Sheet Inc., and James
Shepherd, CEO of CCSalesPro, the podcast is geared for ISOs and merchant level salespeo-
ple seeking to increase merchant stickiness, attract new accounts, and discover new prod-
ucts, services and approaches that can add value to their offerings.
Following are recaps of a few recent episodes::
• Selling high-risk merchant accounts: Learn the ins and outs of selling high-risk merchant accounts.
"Agents who can differentiate between low risk and high risk is where we're seeing success," said
Ben Griefer, chief operating officer at Maverick BankCard. Plus, James explains the importance of
acknowledging negatives while emphasizing positives when selling merchant services, and Patti
reports on a clash of titans as Amazon takes on Visa.
• Become a payfac for ISVs: Payfac-as-a-service is a novel concept that MSPs can leverage to tap into the ISV
market, Caleb Avery, CEO of Tilled, explains in this week's featured interview. Plus, Patti reports on an ISO
in the legal crosshairs, and James describes the huge opportunity that exists for prospecting and selling cash
discounting and surcharging to CNP merchants.
• Quash merchant churn, boost residuals: Learn how Enroll & Pay helps ISOs and MLSs offer businesses a
turnkey loyalty program, tied to card payments, with conversion rates as high as 70 percent. "It's a churn
killer," said Dana Dahms, director of global sales at Enroll & Pay. Then, James fields a question on strategies
for getting merchants off the fence, and Patti reports on the crypto craze.
All episodes are available on Spotify, Stitcher, iTunes and the Merchant Sales Podcast
page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS demonstrate a strong record of community engagement,
outstanding performance and innovation.
Customers Bank a
fintech-forward-focused institution IPSI rolls out IPSIPay kiosks

Customers Bank, a bank offering a block- Innovative Payment Solutions Inc. began rollout of its
chain-based, real-time payments platform for cryptocur- IPSIPay kiosks and provided an update on its IPSIPay
rency and digital asset institutions, stated it rebranded app. The company said the initial focus of its kiosks
to reposition itself as a fintech-forward-focused banking will be nonprofit organizations, primarily churches in
institution that "provides commercial and consumer cli- California's Central Valley. "The church market repre-
ents the stability, regulatory and trust inherent in work- sents a large opportunity, providing church members
ing with an established bank." The rebranding, accord- the ability to send money to Mexico, as well as a digital
ing to the bank, encapsulates the new vision, mission, method to donate to the church in an easy and cost-effec-
tagline, logo, website and more, and capitalizes on its tive way," IPSIP said. It also stated it expects to release
nimble, innovative and entrepreneurial spirit to operate its IPSIPay app in early 2022, at which time it intends to
like a fintech while providing clients with the regulatory embark upon a digital marketing campaign to generate
stability of a large bank. awareness and interest in the rollout.
Garima Shah honored as an US Treasury approves Banesco for ECIP
Orlando CEO of the Year Banesco USA reported it is now an approved participant
Stating that Garima Shah, CEO of Biller Genie, is a rar- in the U.S. Department of the Treasury's Emergency
ity as "a woman with not just the capacity for greatness, Capital Investment Program (ECIP). Banesco USA is
eligible to receive an ECIP investment in an amount up
but someone who personifies it," the Orlando Business
Journal named her among its 2021 CEOs of the Year. to $237.5 million, which will enable the bank to increase
lending and further provide a positive financial impact
"Through business endeavors and personal projects that
take a stand on issues like discrimination and inequality, to the small and minority-owned businesses, and low-
and moderate-income (LMI) consumers in the com-
Garima has helped bring the community together and
helped businesses adapt to the challenges of Covid-19," munities it serves in South Florida and Puerto Rico, the
bank stated. This support is expected to directly benefit
the journal stated. The publication annually honors exec-
utives who have made outstanding contributions to their populations that have been disproportionately impacted
by the COVID-19 pandemic.
organizations. Nominated by their peers, winners must
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