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Letter from the editor

hile business owners routinely review
their results throughout the year, it's Empowering & Connecting
traditional during the transition from
W December to January to assess and
refine strategies and plans moving forward. This can today’s
be done through a variety of lenses, depending on
business and industry priorities at any given time. payments
We're kicking off 2022 with a two-part series focused
on digital commerce, both its current state and what's professionals
in store for 2022, as viewed through four pillars:
security, intelligence, agility and transparency. This
issue's lead article offers perspectives on security
and intelligence; our next issue will probe agility and
transparency.
Contributing writers featured in this magazine also
share perspectives on the future, exploring four
trends to watch in the growing alternative lending
sphere; preparing merchants for foot traffic amid
an unpredictable pandemic; and CFPB actions that
could rein in big tech companies to the advantage
of ISOs and merchant level salespeople. Other con-
tributors share wisdom on what should and shouldn't
be free when licensing payment technology; how to
help merchants do more with the workers they have
during the current labor shortage; and how R&D tax
credits provide capital for innovative companies. • Spotlight Innovator
Web Pages: Capture prospects with
Stories highlighted in this issue's News Briefs include branded, customized web pages for
a Visa bulletin concerning cashless ATMs that is caus-
ing a stir in the ATM and cannabis industries due to innovators and leaders.
scrutiny put on a scheme involving POS devices pos- • Video Content Marketing: Educate
ing as ATM terminals and routing sale transactions
through debit card networks to makes sales look like and impress with animation and
ATM cash withdrawals; a prediction that consum- white-board explainer videos.
ers, concerned that supply chain challenges would
crimp holiday shopping plans, were expected to pur- • Resource Guide: Grab attention with
chase more gift cards in 2021 than previously; grow- advanced mini ads in print and
ing adoption of buy now, pay later (BNPL) options at online.
checkout that prompted the Consumer Financial Pro-
tection Bureau to request information from leading • Targeted Email Campaigns: Reach
BNPL providers about debt accumulation, regulatory responsive professionals who know
arbitrage and data harvesting practices; and H&R
Block's objection to Square renaming itself Block Inc. and trust The Green Sheet.
in lawsuit against Block asserting that the payments
company’s new name infringes upon the H&R Block Rick Aston
family of trademarks.
Senior Media Partnership Specialist
Dedicated to showcasing our readers' achievements,
we've included updates on recent awards and mile- Rick @greensheet.com
stones, industry research, partnerships, acquisi-
tions, and appointments; new product and company
profiles; a reminder from a reader about our critical 707-284-1693
need to secure our infrastructure; and words of in-
spiration as we embark upon a new year. We look
forward to receiving your comments and questions
at greensheet@greensheet.com and to your press releases
as press@greensheet.com.
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